Ericameria ericoides
Ericameria ericoides, known by the common names California goldenbush, mock heather, and California heathgoldenrod, is a species of flowering shrubs in the family Asteraceae. It is endemic to California, where it grows in the sand dunes and coastal hills between the northern San Francisco [Bay Area] and the Los Angeles area.
Description
Ericameria ericoides is a shrub that rarely approaches a maximum height of. It is densely foliated with comblike fans of small cylindrical leaves up to a centimeter long.Its small erect branches are topped with inflorescences of small golden yellow flower heads, each with several disc florets and a few ray florets.