Emma's Diary

Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media. It is also known for distributing free resources for prenatal and postnatal care.

History

Founded by Nick Wells in 1991, Emma's Diary went on to release a website and app to distribute its content digitally. With content written in accordance with NHS, NICE, and BFI guidelines, it publishes medical information, advice, and video content made for expecting parents.
The company also distributes free packs of baby care products at retailers such as Argos and Boots. It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK.