Emily Mariko
Emily Mariko is a social media influencer who gained attention in the summer of 2021 for her cooking and lifestyle TikToks, particularly her salmon and rice bowls.
Early life
Mariko was born in Los Angeles. She attended Columbia University in New York City and graduated in 2014 with a degree in neuroscience. She worked at L’Oréal and Facebook before leaving to become a full-time YouTuber.Social media career
When Mariko pursued social media part-time, she called her YouTube channel “Sharewear” and was focused on fashion and lifestyle content. When she left Facebook, she renamed her channel to her full name. She began posting on TikTok in March 2020, while already a full-time YouTuber. In the summer of 2021, Mariko gained attention for her salmon bowl recipe, which consists of leftover salmon, white rice, soy sauce, kewpie mayonnaise, nori, and kimchi. In videos, Mariko heated the rice in the microwave with an ice cube and parchment paper. At the height of the salmon videos' popularity, Mariko gained a million TikTok followers in several days. Mashable described her account's content as "nearly mundane but soothingly organized".She frequently posts about exercise, cleaning, and cooking.
In 2024, she launched an online shop called Emily Mariko. Its first and only product was a large tote bag that was sold for US$120. Despite attracting attention for its high price, the tote bag quickly sold out.