Eldon (toy company)

Eldon Industries, Inc. was a toy and office supplies company located in Hawthorne, California.

History

Robert Silverstein, then working in the sales and marketing department of Eldon, became the company's president by 1949. Beginning in 1957, Eldon expanded into polyethylene-based toys Billy Blastoff and Big Poly. Silverstein would become the company's CEO and chairman on May 1987.
On August 6, 1990, Rubbermaid announced their intentions to acquire Eldon for $235 million via a stock swap. The acquisition was finalized in 1991. Silverstein left the company the same year. In May 1997, Rubbermaid sold Eldon and several other businesses to Newell. Eldon remained a subsidiary until late 2002, when Newell folded it into the company.