Ehhthang Ehhthang


Ehhthang Ehhthang is the second mixtape by American rapper GloRilla. It was released through Collective Music Group and Interscope Records on April 5, 2024. It marked her first mixtape to be released commercially under a label and followed her previous extended play, Anyways, Life's Great.
Upon release, Ehhthang Ehhthang debuted at number 18 on the US Billboard 200. It was supported by the singles "Yeah Glo!" and "Wanna Be", both of which entered the top 40 of the US Billboard Hot 100.

Background

On March 21, 2024, GloRilla announced the release of her mixtape, titled Ehhthang Ehhthang on April 5. She shared the official artwork, which depicts the rapper sporting just underwear and a red jacket, alongside a pre-save link, revealing that the project would include her previously released single, "Yeah Glo!". She additionally shared snippets of two tracks that were described as "pure Memphis grit".
It marked her first solo project since her extended play, Anyways, Life's Great and her first full-length solo since 2019’s Most Likely Up Next. On April 2, she shared the mixtape's tracklist of 12 tracks, including collaborations with Megan Thee Stallion, Moneybagg Yo, Real Boston Richey, Kevo Muney, and Finesse2Tymes. In celebration of the project's release, GloRilla held signing events at Rough Trade and Looney Tunes record shops in New York City. She embarked on the Hot Girl Summer Tour as its opener with Megan Thee Stallion in May 2024, who appears on the mixtape's second single, "Wanna Be".

Music and lyrics

The mixtape predominantly consists of "hard trap beats and boastful rhymes", with some nods to the 2000s crunk scene. The exceptions to this are the "metal guitar riffs" of "Bad Bih 4 Ya" and the "autotune-laced R&B" sound of "Aite". In the latter song, GloRilla imagines unity between female rappers in the line, "I just pray one day the bad bitches'll come together/ 'Cause Cardi and Nicki on a track would break some fuckin' records," referring to feuding rappers Cardi B and Nicki Minaj. In the album's opener "Yeah Glo!", she flexes her superiority over haters and her luxurious lifestyle, while in "Opp Shit", she raps about navigating love in hostile territory. Tracks such as "All Dere" were described as paying homage to the golden era of hip-hop from the late 90s and early 2000s while nodding to the present by infusing modern trap beats and lyrical references to Instagram, crypto investments, and Uber rides.

Critical reception

Demi Philipps of HotNewHipHop wrote that Ehhthang Ehhthang is a "mega-sized stepping stone" for GloRilla and a "nod to authenticity and a reminder that staying true to oneself is an art form." She described the rapper as "sharp, unapologetic, and dripping with Southern charm" and praised her assertiveness and infectious energy on the mixtape. However, she found that some of beats lacked cohesion and were caught between trying to do both classic hip-hop and more modern trap-based sounds.