Education Dynamics
EducationDynamics is a privately held higher education management corporation. Founded in 2005, the firm provides market research, advertising agency, multichannel marketing, lead generation, and enrollment management for over 500 US colleges with a particular focus on adult online education. It also partners with private lenders who provide student loans, produces marketing research about adult online students, and hosts the InsightsEDU Conference, formerly known as.
History
As a member of BMO Financial Group and Halyard Capital, the company was founded in 2005 as Halyard Education Partners. The company's first inquiry portal was eLearners.com, which works to pair prospective students with colleges and universities offering online programs.In 2006, it acquired Educational Directories Unlimited, owners of StudyAbroad.com, GradSchools.com, and StudentProspector.com. That same year, the company launched a multi-platform US-based contact center.
In 2007, it acquired WorldClass Strategy, owner of EarnMyDegree.com.
The firm rebranded as EducationDynamics in 2007.
In 2009, EducationDynamics acquired Aslanian Market Research, a leading market research firm focused exclusively on understanding adult, non-traditional, and online college students through primary and secondary research. Aslanian Market Research was founded by Carol Aslanian, who continues to lead the market research solutions offered by EducationDynamics.
In 2010, it acquired Education Connection; in 2011, the Education Connection website reportedly had 350 colleges paying for leads, with 300,000 unique visitors per month and 40,000 signing up for help.
In 2015, Halyard Capital sold EducationDynamics to an investor group including Muirlands Capital, KnowledgeShares and Prudential Capital Group.
In 2016, EducationDynamics acquired EdPlus Holdings, which included Unigo.com and EStudentLoan.com.
In 2018 it acquired JMH Consulting, Inc, a boutique provider of marketing and bundled Enrollment Management Services.
In 2019, it purchased the digital marketing, search engine optimization, and call center businesses of Thruline, a higher education marketing agency based in Lenexa, Kansas.
In 2019, NBC News reported that Education Dynamics was targeting military veterans through Military-colleges.com.
In 2020, the firm purchased the Quinstreet higher education vertical, which included onlinedegrees.com, and schools.com. In September 2020, it also received capital infusions of $80 million from Whitehorse Capital and $12.5 million from Encina Business Credit. In November, 2020 the company announced the acquisition of the higher education portal classesUSA.
In 2021, it announced a strategic relationship with Nuro Retention, a company using analytics to improve student persistence.
EducationDynamics announced in October, 2021 that it had been purchased by Renovus Capital Partners.