Edgardo Roces

Edgardo "Eddie" Carvajal Roces is a Filipino businessman. He is credited alongside Edward U. Tan with reviving his father Chino Roces' television station ABC in 1992. He is also a long-time advocate for child-sensitive television programming in the Philippines, having served as president of the Southeast Asian Foundation for Children's Television in the 2000s and as the chairman of Anak TV.

Career at ABC-5

Roces served as president of the Associated Broadcasting Company from 1992 until 2003, upon which the company was sold to Antonio "Tonyboy" Cojuangco Jr. of PLDT. During his tenure, the revived company attempted to produce its own local shows but eventually resorted to relying on imported programs due to a lack of audience support.

Activism

In August 2009, he formed the Noynoy Aquino for President Movement, a nationwide campaign that aimed to convince Sen. Benigno Aquino III to run for president in the 2010 elections via a signature drive. In 2013, he supported senatorial candidate Ricardo Penson's campaign against political dynasties. Roces is also a founding member of the Volkswagen Club of the Philippines, which was established in 1985.

Personal life

Edgardo Roces is married to Julie Sarmiento Roces, and has three children.