Eastgate Consumer Mall
Eastgate Consumer Mall, originally Eastgate Shopping Center, was a shopping mall located in Indianapolis, Indiana, United States, at the corner of Washington Street and Shadeland Avenue. It was originally an outdoor mall featuring Sears, JCPenney, and H. P. Wasson and Company; a re-development in 1981 changed it from a conventional shopping center to an outlet mall. After years of decline, the mall closed for business in 2004 and was re-purposed as industrial space.
History
The mall was constructed in 1957 as Eastgate Shopping Center, and had anchor stores such as Sears, JCPenney, and H. P. Wasson and Company. Wasson's was the first store to be confirmed as a tenant, having announced plans to build the store in 1954. The mall's developers were collectively known as Eastgate Corporation, a group of Indianapolis-based businessmen of which real estate developer Albert L. Frankel was president. This group's research determined the intersection of Washington Street and Shadeland Avenue on the city's east side to be the ideal location for a shopping mall, due to its proximity to projected population growth and a proliferation of industrial development around the site.In 1972, the formerly open-air mall underwent a conversion to an enclosed property. This was done to make it more competitive with other, newer malls that had been developed in the area in the intervening years, such as Washington Square Mall to the east. Three years later, the mall's then-owners, Equitable Life Assurance of America, announced further renovation plans that included new flooring and carpeting throughout the concourses, along with the addition of greenery and renovations to the property's exterior.
A renovation in 1982 by Melvin Simon & Associates shifted the mall's focus to off-price and outlet stores. Despite the craft stores and Burlington still being there, the tenants were notified in March 2004 that the mall would close on June 30, 2004.