EarthBound fandom
The 1994 video game EarthBound is known for its cult following and fan community. Multiple video game journalists have written about the dedication of the game's fans in producing fan art and lobbying Nintendo for further releases in the series. The company has been largely unresponsive to their efforts. Prominent fansites include Starmen.net and EarthBound Central. The former was started in 1999 and became the definitive community website. Their members organized petitions and campaigns to bring English-localized games from the Mother series to North America. One such effort included a full-color, 270-page EarthBound Anthology as a demonstration of consumer demand for further releases. After nearly a decade, EarthBound was rereleased for the Wii U Virtual Console in 2013, whereupon it became a bestseller.
The fandom also spun-out other enterprises. When Nintendo did not release a localized version of Mother 3, fans organized their own fan translation. The video game merchandising business Fangamer grew out of the Starmen.net community, and sells video game-related items online. A full-length documentary on Starmen.net and the fan community, EarthBound USA, was released in November 2023. While series creator Shigesato Itoi has stated that he is finished with the series, a fan-created spiritual sequel, Oddity, began development in 2010, while another, Mother 4, was announced in 2021.
Fan base
EarthBound is known for having a cult following, which developed over time well after its release. Colin Campbell of Polygon wrote that "few gaming communities are as passionate and active" as EarthBound, and 1UP.com Bob Mackey wrote that no game was as poised to have a cult following. Wired described the amount of EarthBound "fan art, videos, and tributes on fan sites like EarthBound Central or Starmen.net" as mountainous. IGN's Lucas M. Thomas wrote in 2006 that EarthBound "persistent", "ambitious", and "religiously dedicated collective of hardcore fans" would be among the first groups to influence Nintendo's decision-making through their purchasing power on Virtual Console. The Verge cited the two-year fan translation of Mother 3 as proof of the fanbase's dedication, and Nintendo president Satoru Iwata credited the community response on their online Miiverse social platform as leading to EarthBound eventual rerelease on their Virtual Console platform. Notable members of the EarthBound fan base include video game developer Toby Fox, who had made various EarthBound ROM hacks in high school and whose game Undertale took inspiration from the Mother series, and Let's Play YouTuber Emile Rosales, whose videos on EarthBound covered various aspects of the game including the sound, art design and various glitches.EarthBound was hard to find before the rerelease. In 2013, prices for the game's cartridge alone were more than twice its retail cost at its 1995 release. IGN wrote that the game became a "cult classic" for its unique RPG and psychedelic elements alongside its reflection on American culture, and Eurogamer credited EarthBound "cute and funny modern-world styling of the Japanese RPG". Kotaku hypothesized that fan favorite aspects of the game would include its "feeling of innocence,... sense of whimsical adventure", "humor", "charm", "wonder", and "beautiful 2D maps". Marcus Lindblom, the game's English localizer, cited its "cuteness, colors, and hallucinatory bits" as fan favorites. Reid Young of Starmen.net and Fangamer credits EarthBound popularity to its "labor of love" nature, with a "double-coat of thoughtfulness and care" across all aspects of the game by a development team that appeared to love their work.
Digital Trends's Anthony John Agnello wrote that no video game fans have suffered as much as EarthBound fans, and cited Nintendo's reluctance to release Mother series games in North America. IGN described the series as neglected by Nintendo in North America for similar reasons. Aaron Linde of Shacknews felt that Nintendo's "historic passive-aggression towards EarthBound fans somehow anachronistic" in response to the outcries from the game's fan community. He added that while the company is known for providing "the most personal experiences in gaming's history", Nintendo lacks the "bedside manner" required of contemporary game companies, and that he could not think of a "more deserving fan base" than EarthBound.
Marcus Lindblom, who localized the Japanese Mother 2 into the English EarthBound, followed the fan community from afar and, in mid-2012, introduced himself at the Penny Arcade Expo Fangamer booth. When the game's Wii U re-release was announced, the press became interested in Lindblom's experience. Lindblom had planned a book about the game's development, release, and fandom as a Kickstarter project before a reply from Nintendo discouraged him from pursuing the idea. He plans to continue to communicate directly with the community about the game's history. For instance, Lindblom struck down a popular "abortion theory" that the game's final sequence is a metaphor for an abortion, with Giygas as the fetus.
A film group known as 54&O Productions developed a fan-made documentary entitled Mother to Earth. The documentary focuses on the road to Mother's localization in North America, and includes interviews with key people behind the process. It was released on August 31, 2020.
The fan website Mother Forever hosted an annual "Mother Direct" live presentation of Mother-related fan projects.
Starmen.net
Reid Young started an EarthBound fansite in 1997 while in middle school. It was one of the first EarthBound fansites on the Internet. By 1999 and with co-founder Clyde "Tomato" Mandelin, the site grew into Starmen.net, named for the game's "most iconic villain, the Starman". 1UP.com described the site as "the definitive fan community for EarthBound on the web" and Shacknews called it the fan community's "one-stop" resource for a decade. Though EarthBound was more obscure at the time, the site quickly grew in popularity and featured "constant updates" and a burgeoning community by 1999. 1UP.com said the viewership growth was "almost inexplicable" when accounting for the game's unpopularity, but credited Super NES emulation, which let "thousands" of people experience the game who might not have otherwise. Young credited the site's growth to the fan content generated by the community. Shacknews described the site's collection of fan-made media as "absolutely massive". It also provided a place to aggregate information on the Mother series and to coordinate fan actions.The EarthBound fan community at Starmen.net coalesced with the intent to have Nintendo of America acknowledge the Mother series. 1UP.com described their intent as reasonable given the company's "frequent dismissal" of the series alongside the community's "monumental efforts to increase American EarthBound awareness". Young felt that their "underdog status" kept Starmen.net vigilant. He also said that he views the community as "a big group of friends having fun together" and sometimes thinks that it is just happenstance that EarthBound was what brought them together, as opposed to another franchise like Pokémon. As the site started in 1999, the community started a petition to have Nintendo release Mother for the Game Boy Color, and collected 1850 physical signatures to this end and bound it in a book for Nintendo. The final word from Nintendo was that the package was received. Other petitions include the 2000 10,000-person petition for a North American Mother 3 release on the Nintendo 64, the 2003 31,000-person petition for a North American Mother 1+2 Game Boy Advance release, and letter and phone campaigns. A source internal to Nintendo later told them that the 2003 campaign was almost successful, but fell out of consideration as the phone campaign ended after a week. The community resolved to never let up again.
In time, the fan community's requests shifted from specific demands to no demand at all, wanting only their interest to be recognized by Nintendo. The Starmen.net community launched several campaigns to bring attention to the series. In their 2007 "The EB Siege" project to have Mother 3 receive an official North American localization, community members sent letters and made phone calls to Nintendo. They ultimately created a full-color, 270-page art book, The EarthBound Anthology, to send to Nintendo and press outlets as demonstration of their interest. They also hoped the volume would mobilize established industry professionals to take up their cause in advance of the 2007 Electronic Entertainment Expo. Shacknews wrote that the "folk history" was more of a proposal than a collection of fan art—"the greatest gaming love letter ever created". Wired Chris Kohler used the Anthology's occasion to explain how Nintendo's upper management has heard the fan community. The Anthology additionally received mention in Nintendo Power. Upon "little" response from Nintendo, they decided to localize the game themselves. Starmen.net co-founder Tomato led the project, and the complete fan translation was finished in October 2008. They then printed a "professional quality strategy guide" through Fangamer, a site that spun off from Starmen.net.
Other oblique strategies included an attempt to license Mother 3 for North America from Nintendo through a small video game development studio, but Nintendo replied that the property was theirs and should not be developed externally. In 2008, the site hosted a YouTube contest for videos that raised the visibility for the series in a final effort to get the game on the Wii Virtual Console, but Young found community spirit to be atrophied. A week later, the game appeared on the ESRB website, which signaled success after many years of work. It was finally rereleased for the Wii U Virtual Console in 2013 via a Nintendo Direct announcement. The game was a "top-seller" on the platform, and Kotaku users and first-time EarthBound players had an "overwhelmingly positive" response to the game.