ENASCAR Coca-Cola iRacing Series
The eNASCAR Coca-Cola iRacing Series is the premiere esports league that is sanctioned by ENASCAR. The league began in 2010 and is one of the longest-running, officially sanctioned, esports racing series. Coca-Cola was named the entitlement sponsor for 2020 after they agreed to be a Premier Partner for NASCAR. The series is run through the iRacing simulation platform.
History
With the growing popularity of professional e-sports in the 2000s, and growing viewership of the broadcasts, NASCAR decided to venture into the sport. This mover pre-dated other popular series such as Forza Racing Championship, Formula One Esports Series and IMSA GT Championship.On February 9, 2010, the first-ever NASCAR-sanctioned esports series began when Dale Earnhardt Jr. won the inaugural race at a simulated version of Daytona International Speedway. The series became one of the eSport World Championships that is recognized by iRacing and one of three recognized eSport series sanctioned by NASCAR.
In 2014, the series gained its first entitlement sponsor when PEAK Antifreeze gained the naming rights. At that time the money pool was increased to $100,000. PEAK would remain the primary sponsor until 2020, when Coca-Cola took over and the money pool was tripled to $300,000.