EBella


eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.

History

After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels. With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.
The launch was also because of a new local content channel on DStv called Moja Love, launched on 14 February 2015. The channel was centered to love and relationship seekers, to which e.tv created eBella to be a female-skewed channel.
eBella was terminated at the end of March 2019 due to low viewership. All content was moved to eExtra.

Programming

eBella shows a number of local and international series, movies, dramas, and telenovelas.