Double Decker (chocolate bar)
Double Decker is a brand of chocolate bar manufactured by British company Cadbury, first introduced in 1976. Its name derives from the well-known double-decker bus, with the buses themselves sometimes appearing in advertisements for the product. It is a mixture of milk chocolate, nougat with a hint of coffee, and crisp, crunchy cereal.
This has proved to be a very popular recipe, being used in cakes and other confections. The Double Decker is manufactured in Poland since 2011.
Description
The chocolate bar is structured in two layers: a lightly whipped nougat layer with a hint of coffee, with a lower layer of cereal 'crispies', which are then coated in milk chocolate. Originally the bar contained raisins within the base layer; however, consumer research in the mid-1980s led to these being removed and the new formulation being introduced. Television advertisements in the 1970s featured Willie Rushton before a mascot named Dougie the Double Decker Dog was introduced.The bar has a mass of approximately 54.5g, although multipack bars are smaller at 37.3g. Previously, each bar was 42g in the 1970s and 51g in the 1980s, and peaked at 60g. A 54.5g bar typically contains 9.9g of fat, 38g of carbohydrates, 2.3g of protein and 1060kJ of energy. The Double Decker no longer contains hydrogenated oil.