Disney Television Animation
Disney Television Animation, formerly known as Walt Disney Pictures Television Animation Group and Walt Disney Television Animation, is an American animation studio that serves as the television animation production arm of Disney Branded Television, a division of Disney Entertainment Television, which is a division of Disney Entertainment, which is one of the three main divisions of The Walt Disney Company. The studio was originally established in 1984, by Gary Krisel during the reorganization and subsequent re-incorporation of Disney following the arrival of then CEO Michael Eisner that year.
The division is responsible for developing and producing animated television series, films, specials and short films for broadcast on the Disney branded networks; Disney Channel, Disney XD and Disney Jr., as well as Disney+.
History
Background
first ventured into the television industry as early as 1950, beginning with the one-hour Christmas special, One Hour in Wonderland. This was followed by the 1951 Christmas special, The Walt Disney Christmas Show, the long-running anthology series, The Wonderful World of Disney, the children's variety show The Mickey Mouse Club, and the adventure series, Zorro.However, one element was missing from Disney's expansion into television: an original animated television series. Until the early 1980s, the studio had never produced its own original animated shows in-house, because Walt Disney felt it was economically impossible. Nearly all pre-1985 TV animation was wrap-around segments made to bridge the gaps on existing theatrical material on The Wonderful World of Disney. Osamu Tezuka met Walt at the 1964 World's Fair, at which time Disney said he hoped to "make something just like" Tezuka's Astro Boy someday, but nothing came of it.
1984–1990: Early beginnings
The hiring of a new CEO for The Walt Disney Company in 1984, Michael Eisner, led him to push to expand Disney into new areas thus the establishment of a television animation division that year, whose output would be shopped to all markets: networks, Disney Channel and syndication. Eisner held a meeting at his home in which he brought up the concept of doing a series on the Gummi bear as his kids like the candy. Originally, the staff was told that they could not use the principal Disney cartoon characters in the new shows.The Walt Disney Television Animation department was formed in November 1984 with Gary Krisel as president and Michael Webster as senior vice president. This was considered a risky move because animated TV series was generally considered low-budget investments for most of the history of TV cartoons up through the 1980s. Many critics say that Disney's own animation studio had lost most of its luster during the period from Walt Disney's passing in the 1960s through the 1980s. However, the studio took several risks that paid off handsomely. The studio successfully gambled on the idea that a substantially larger investment into quality animation could be made back through both network television and over-the-air in syndication, as well as cable. The final result is a string of higher budgeted animated television productions which proved to be profitable ventures and raised the standard for the TV medium.
The first productions to make it to air from the studio arrived in 1985, with Eisner's concept fleshed out into Adventures of the Gummi Bears, joined by an original concept The Wuzzles, both which are based upon talking animal-based conceptions. The third series in a similar vein, Fluppy Dogs, was produced as a single 45min-long TV movie pilot that aired on ABC on Thanksgiving 1986 and was loosely based a series of children's books and line of toys about a race of anthropomorphic pastel-colored dimension-hopping alien called "fluppy dogs." Dismal viewership ensured the project never made it to series.
In 1987, Disney finally unveiled the newest series yet in its cycle, and the first in their successful long-time line of syndicated animated shows, DuckTales. Though still forbidden from using the star characters, minor characters such as Scrooge McDuck and Huey, Dewey and Louie were allowed, and Disney did concede to allow for a brief appearance by Donald Duck to establish the series, allowing them to adapt the Duck universe adventure serials by Carl Barks into animation. The show was successful enough to spawn a feature film, DuckTales the Movie: Treasure of the Lost Lamp, and two spin-off series: Darkwing Duck and Quack Pack. 1990 release Treasure of the Lost Lamp was the first movie from TV Animation Disney MovieToon unit. Disney Television Animation hired a director of specials, Sharon Morrill, in 1993.
1990–2003: Broadcast networks and syndication era
The Disney Afternoon
The success of DuckTales also paved the way for a new wave of high-quality animated TV series, including Disney's own The New Adventures of Winnie the Pooh in 1988. Later, early that spring, Chip 'n Dale Rescue Rangers debuted on March 4, 1989, and was paired with DuckTales in an hour-long syndicated show through the 1989-1990 television season. In the 1990–1991 season, Disney expanded the idea even further, to create The Disney Afternoon, a two-hour-long syndicated block of half-hour cartoons, which premiered much later on September 10, 1990. DuckTales was one of the early flagship cartoons in the block.On August 24, 1994, with Jeffrey Katzenberg's resignation, Richard Frank became head of newly formed Walt Disney Television and Telecommunications, which included WDTA, from units of The Walt Disney Studios. Morrill was in charge of the first Aladdin direct-to-video sequel launching Disney Video Premiere/Direct to Video unit.
Three overseas Disney studios were set up to produce the company's animated television series. Disney Animation Australia was started in 1988. In 1989, the Brizzi brothers sold Brizzi Films to Disney Television Animation and was renamed Walt Disney Animation France. Also that year, Disney Animation Japan was started. Walt Disney Animation Canada was opened in January 1996 to tap Canada's animator pool and produce direct-to-video. As direct-to-video increased in importance, the overseas studios moved to making feature films.
WDTT chair Frank left Disney in March 1995. With Krisel expecting to be promoted to head up WDTT but passed over, Krisel left WDTA at the end of his contract in January 1996. At the time the Walt Disney Company merged with Capital Cities/ABC, TV Animation was a unit of Walt Disney Television within the Walt Disney Television and Telecommunications group. With the retirement of WDTT group president Dennis Hightower in April 1996 and ongoing post-merger reorganization, the unit was transferred to the Walt Disney Studios.
One Saturday Morning, ABC Kids, One Too, and Animation Weekdays
When the September 1, 1997 season started, the block dropped The Disney Afternoon, moving shows to Disney Channel. On September 13, 1997, Disney's ABC unit launched Disney's One Saturday Morning. The programming block included several new shows, such as 101 Dalmatians, Recess, Pepper Ann, Disney's Doug, and Mickey Mouse Works.In January 1998, Disney also reached a deal to program a new children's block for UPN, Disney's One Too, to replace that network's internal UPN Kids block. The syndicated block ran until the debut of One Too on September 6, 1999; which aired mainly the same shows as One Saturday Morning.
By April 1998, Disney MovieToons was folded in with Walt Disney Video Premieres films and network television specials of Disney Television Animation as Morrill moved to executive vice president over her pre-existing units. At the same time, Barry Blumberg was elevated to the executive vice president for network and syndicated animated television series. Both reported to Disney Television president Charles Hirschhorn.
In the second quarter of 2000, due to weak financial performance, Disney Animation Canada was closed. David Stainton took charge of the company as executive vice president in January 2000 then as president in February 2002 under Thomas Schumacher.
Due to the reconstruction, Disney and ABC also rebranded its One Saturday Morning block to ABC Kids on September 14, 2002, alongside One Too into Animation Weekdays from five days ago. On August 31, 2003, Disney discontinued the Animation Weekdays block, thus ending their deal with UPN.
After the relaunch as ABC Kids, many of the shows' premieres moved to sister network Toon Disney due to schedule constraints. The remaining shows included: The Weekenders, Teacher's Pet, House of Mouse, Lloyd in Space, Teamo Supremo, and Fillmore!. All new episodes finished airing by 2004, allowing the network to switch to syndicating promotions for new original shows for Disney Channel and upcoming Jetix brand.
2003–2017: As a division of Disney Channel
In January 2003, Disney initiated a reorganization of its theatrical and animation units to improve resource usage and continued focus on new characters and franchise development. Disney then transferred all Television Animation to Disney Channels Worldwide. In this reorganization, the Disney MovieToons/Disney Video Premieres unit moved from Television Animation to Feature Animation. The studio was then renamed Disneytoon Studios. While Stainton took over as President of Disney Feature Animation from Schumacher, Blumberg returned to WDTVA as president. The Proud Family and Kim Possible became the first cartoons produced by Disney Channel.In 2004, Walt Disney Television Animation formed a joint venture with partner Jetix Europe to produce animated series for the Jetix Europe-owned channels globally, titled Jetix Animation Concepts. Three shows were produced by WDTA under the banner: Super Robot Monkey Team Hyperforce Go!, Get Ed, and Yin Yang Yo!.
Throughout the 2000s, Disney continued to create new animated Disney Channel Originals such as Lilo & Stitch: The Series, Dave the Barbarian, Brandy & Mr. Whiskers, Mickey Mouse Clubhouse, My Friends Tigger & Pooh, and The Emperor's New School were in already in production. At this point, animated series would have to be produced solely by the network's animation division. So Disney Channel began experimenting with newer animation techniques to reduce costs under the re-established Disney Channels Worldwide.
The Buzz on Maggie was among the first Disney series to fully utilize Adobe Flash animation, thus saving costs and allowing experimentation. American Dragon: Jake Long and The Replacements received cleaner redesigns for their second seasons to ease the animation styles for fitting TV budgets. The success of Kim Possible also helped show that there was marketing value in Disney Channel cartoons as the network ordered a fourth season. Disney soon launched Phineas and Ferb soon after the closure of Kim Possible.
In 2009, Disney–ABC Television Group rebranded both Toon Disney and Jetix as Disney XD with the Jetix brand officially being retired by 2010. The goal was to simplify the marketing of channels by merging the two brands. In 2011, the ABC Kids block closed as well. By the early 2010s, the television group started to create some original shows for newly sister channel Disney XD. The group renamed the animation studio to just Disney Television Animation. Playhouse Disney was rebranded as Disney Jr. in 2011 and receiving standalone channels in 2012; by replacing Soapnet and the Jetix Play channels.
Kick Buttowski: Suburban Daredevil became the first Disney XD original animated show preceding Disney Channel's Fish Hooks. The following Disney XD cartoons were Motorcity, Tron Uprising, Randy Cunningham: 9th Grade Ninja, and Penn Zero: Part-Time Hero. All of which were co-produced by other animation resources except for The 7D.
In 2015, the studio debuted Descendants: Wicked World, their first project based on the live-action Descendants franchise by the Disney Channel Original Movies division.
Despite still making original shows for the main channel by 2014, most animated shows such as Gravity Falls and Wander Over Yonder shifted as Disney XD Originals. Mickey Mouse'', Descendants: Wicked World, and Tangled: The Series'' remained the only shows not moved to the sister channel.