Víctor Martínez is a shy 36-year-old man working as an usher at a movie theater. He still lives with his mother. By some mistake, he ends up in a reality show with Estrella Cuevas, an aspiring actress. They winthe contest and are sent off to spend some time together at a luxury hotel in Oropesa del Mar. According to their contract, they have to get married and not divorce for at least three years; otherwise, the contract is annulled and they have to return their winnings of €253,000. Víctor eventually falls in love with Estrella.