Dewar Cup Aberavon

The Dewar Cup Aberavon was an indoor tennis event held from 1968 through 1973 and played at the Afan Lido Stadium in Aberavon, Wales as part of the Dewar Cup circuit of indoor tournaments held throughout the United Kingdom.
The Dewar Cup circuit—of which Aberavon was a stop—was used by John Dewar & Sons not just for promotion but also as a marketing experiment: Dewar’s used printed branding and signage on court walls, balls, and player paraphernalia to test consumer engagement and brand recall in sports settings, effectively making it a branded “whisky-circuit.