Daimler Car Hire Garage
The Daimler Car Hire Garage, is a garage built in Art Deco style for Daimler Hire Limited at 7-11 Herbrand Street, Bloomsbury, London, England. It was grade II listed by Historic England in 1982.
History
The building was completed in 1931 for Daimler Hire Limited in the Art Deco and Streamline Moderne styles to a design by the architects Wallis, Gilbert and Partners. Pevsner and Cherry describe it as "Stuccoed concrete, with a bold spiral ramp continuing to the roof, as if more floors were intended; abstract Art Deco ornament around windows and staircase entrance".In 1958 the building was sold to Hertz when Hertz acquired Daimler Hire. The upper floors of the building was subsequently used as the headquarters for the London Taxi Company, while the basement was occupied by Frames Rickard Coaches, and the building became known as the Frames Coach Station. In 2000 it was refurbished by PKS Architects, converted into offices and occupied by the advertising agency McCann. They moved out in 2010.