DAX (store)

DAX is a chain of 25 beauty and variety stores in Mexico based in Tijuana, Baja California, the country's sixth largest metropolitan area. The stores are modeled along the United States model of large pharmacies such as CVS or Walgreens, selling cosmetics, beauty supplies, and a limited range of kitchen supplies, decorative accessories, small appliances and electronics. DAX states that it is targeted at women. It can be characterized as a variety store, beauty store, and pharmacy.

History

DAX was originally launched by Dorian's, a now-defunct 14-store Tijuana-based department store chain. Carlos Slim's Grupo Carso bought Dorian's Tijuana, S.A. de C.V. in 2004. The Dorian's brand came to an end in 2009 when Carso converted the Dorian's stores to Sears. DAX stores are now part of Grupo Carso's retail arm, Grupo Sanborns, which also includes Sears, Sanborns, and iShopMixup.
Within Grupo Sanborns, DAX is part of the Sanborns division which as of December 2020 included:

Sanborns junior department stores-and-restaurants
Sanborns Home&Fashion stores
Sanborns Café restaurants
2 Saks Fifth Avenue stores in Mexico City consisted of 57 stores and 71,678 square meters of retail area in the following formats:
Sanborns Café, with 23 stores with a presence in five states of Mexico
DAX
2 Saks Fifth Avenue stores
Two shopping malls, Plaza Loreto and Plaza Inbursa
One Sears store and three Sanborns stores in Central America
ClaroShop e-commerce portal
3 Boutiques

DAX has geographic coverage in the following cities :