Currys
Currys is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Established as a bicycle retailer in 1927, Currys expanded the range of goods sold and from the 1960s became a major retailer of household electrical items. In 1984, the company was bought by rival retailer Dixons, and the Currys brand was used for all outlets of the combined company. From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixons' PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. It was announced in July 2021 that all Currys PC World stores would be rebranded to Currys.
History
Early years
Henry Curry started to make bicycles in Painter Street, Leicester in 1884, after leaving his previous employer N. Corah & Sons. Currys went public in 1927 when his four sons merged The Louth Bicycle Company, and the loose confederation of shops which the sons had run since their father's retirement in 1909, with the Nottingham-based Campion Cycle Company.By the 1940s, the shops sold a wide variety of goods including bicycles, toys, radios and gramophones.
Meanwhile, particularly under the directorship between 1967 and 1984 of Dennis Curry, grandson of Henry Curry, the company underwent considerable expansion to become a major high street supplier of televisions and white goods ; by 1984 Currys Group plc had 570 shops, twice as many as the company which was then to acquire it.
Takeover by Dixons
In 1984, Currys was taken over by Dixons but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital. In Ireland, the Dixons shops were rebranded as Currys in August 2008.Before the Dixons rebranding, the chain had only a few small town centre shops compared with its much greater number of large out-of-town megastores. On 17 January 2007, group chief executive John Clare announced that when the leases on the remaining Currys High Street shops expired, it would be unlikely that they would be renewed: thus the shops would be closed at the earliest opportunity.