Consumption Markets & Culture
Consumption Markets & Culture is a peer-reviewed academic journal covering the field of marketing, consumption, consumer culture, and consumer behavior. It is published by Routledge and the editors-in-chief are Alan Bradshaw and Joel Hietanen. The journal was established in 1997 with A. Fuat Firat as the founding editor. The journal was associated with research from consumer culture theory, an approach that studies consumption from a social and cultural point of view.