Code (web series)


#Code is a Moroccan action web series created by Inwi that premiered on June 1, 2016 on their YouTube channel. It is meant as a promotional content for the mobile operator, and was the second effort at making a web series after a 2-seasons web series called Switchers.
The series was distributed through Inwi social accounts in Facebook and YouTube.

Plot

Karim, an engineer in a company, was about to reveal information about his employers evildoings, when he is caught up in a traffic accident leading to his death. But Karim has not disappeared yet and has one chance to complete the mission he started.

Main cast and characters

  • Youssef Ben Hayoun Sadafi as Karim
  • Ghita Lahmamsi as Sofia
  • Youssef La Gazouille as El Wafi
  • Hamid El Hadri as Driss
  • Youssef Benzakour as Imad
  • Jalilo Essaidi as Fouad
  • Alex Bego as Igor
  • Fati Jamali as Imane
  • Ahmed Aznague as Police chef
  • Rachida Manar as Mother of Sofia
  • Hamid Ezzouek as Father of Sofia
  • Hamza Idrissi as Doctor
  • Maha El Boukhari as Sarah

Episodes

The web series was scheduled to run during the month of Ramadan, the YouTube views were updated as of 2016:
No.Original airdateDurationViewers
16 June 20165min45s1.5 million
28 June 20169min33s0.9 million
311 June 20169min38s0.7 million
413 June 20166min41s0.7 million
515 June 20166min59s0.6 million
618 June 20167min14s0.4 million
720 June 20166min14s0.7 million
822 June 20166min16s0.4 million
925 June 20167min04s0.2 million
1027 June 20167min53s0.3 million
1129 June 20166min32s0.2 million
122 July 20166min22s0.3 million

Production

Inwi first effort at making a web series was a similar concept called Switchers, which ran for 2 seasons.
#Code was shot in several places around Casablanca in the course of 2 weeks.

Marketing

The series uses extensive references to Inwi's mobile and Internet offers, in addition to services like "Beddel Sawtek", "Semme3ni" and their mobile game "z7am".
Inwi also partnered with phone manufacturer Samsung, radio station Hit Radio, and production company SIGMA.
In episode 4, Karim is seen playing "Z7am" a traffic runner mobile game that was released by The Wall Games in partnership with Inwi.