Cityfone
Cityfone Telecommunications Inc. was a Canadian cellular network service reseller owned by Rogers Communications, who acquired it in 2010 for CAD$26 million. It provides services through Rogers Wireless. It was founded in 1997 by Dejan Mirkovic, Donald Roth, and Mark Reid.
It operates under the Cityfone, Primus Wireless, Zoomer Wireless, and, most recently, SimplyConnect brand names. It only offers postpaid plans under each.
As of November 15, 2023, the company stopped accepting new activations and began transitioning customers over to Rogers Wireless. On December 31, 2024, Rogers Wireless ended support for all Cityfone companies, including SimplyConnect and Zoomer Wireless.