C!ty'super
C!ty’super, stylised in logos as "c!ty'super", is a retail chain in Hong Kong, mainland China and Taiwan. Positioned as a mega lifestyle specialty store, its core format of upmarket supermarkets sell primarily fresh produce and groceries. The Company also operates which offers stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates a food court business called . City’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across Greater China. As of June 2018, the Company has 23 stores in Hong Kong, 10 in Shanghai and 8 in Taiwan under the 3 brands.
Cultural impact
city’super specialises in and holds regular thematic promotional events to popularise its imported goods such as , , , & Sparling Fair.The chain has been called "elitist" with its premium and unique selection of specialist produce. Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.