Chip Bell


Chip R. Bell is an American author and consultant in customer loyalty and service innovation. He is known for his work in mapping the customer journey as part of the customer service experience and customer forensics.

Education

Chip Bell obtained his bachelor's degree in psychology and political science from the University of Georgia, a masters in Behavioral Science from Vanderbilt University, and a doctorate in Organizational Behavior/Human Resource Development from The George Washington University.

Military service

Chip Bell served as an infantry unit commander with the 82nd Airborne Division during the Vietnam War,
and was a guerilla tactics instructor at the U.S. Army Infantry School at Fort Benning. Bell was awarded 2 Bronze Stars, 2 Purple Hearts, 2 Air Medals, and several other medals in recognition of valor.

Publications

Bell has authored or co-authored twenty-four books, of which nine have been described as national and international best-sellers. A book about innovative service, titled Sprinkles: Creating Awesome Experiences Through Innovative Service, has been described by one reviewer as "stand out from the crowd”. Other books have been described by the same reviewer as "smart, succinct, accessible, and practical." In February 2017, Bell published a book titled Kaleidoscope: Delivering Innovative Service that Sparkles. His newest book is Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions.

Awards

Book awards