Cherokee Inc.
Cherokee Inc., also known as Apex Global Brands, is an American based global apparel and footwear company, headquartered in Sherman Oaks, California. The company was established in 1973 and its brands are available in 110 countries in 12,000 retail locations and on digital commerce.
Cherokee owns a number of fashion and lifestyle brands, including: Cherokee, Cherokee Workwear, Carole Little, Tony Hawk Signature Apparel and Hawk Brands, 900 Tony Hawk, Liz Lange, Sideout, Hi-Tec, Magnum, 50 Peaks, Interceptor, Everyday California, Point Cove, Saint Tropez, Chorus Line, All That Jazz, Ale by Allesandra, Teen Hearts and Flip Flop Shops.
History
Founding
In 1973, James Argyropoulos, the son of a Greek immigrant, launched custom-made footwear designs and began to sell them from his Venice Beach, California home. Soon it was stocked by department stores, including Macy's and Bloomingdale's.In the early 1980s, the brand expanded to selling women's and children's apparel. During this time, it became available worldwide.
In the 1990s, Cherokee established a partnership with Target.
The headquarters at Sherman Oaks, California employs 51-200 employees.
In 2021, Apex Global Brands was acquired by Galaxy Universal.
Filing for bankruptcy protection
It filed for Chapter 11 bankruptcy protection in both 1993 and 1994, but continued to trade.Expansion
In 1997, it acquired Sideout.From 2002, Cherokee was sold at Tesco in the United Kingdom until 2015, when Argos took over the rights to sell the brand. However, following the 2016 acquisition of Argos by the UK retailer Sainsbury's, the Cherokee brand was quietly dropped and replaced by Sainsbury's own Tu brand of clothing in 2017.
In December 2002, the company further expanded by acquiring the Carole Little, Saint Tropez, All That Jazz and Chorus Line brands and CL Fashion trademarks.
From 2013 to 2015 Cherokee was sold at Target Canada stores and was acquired by Sears Canada. Prior to Target, the label was sold by Zellers in Canada since 1998.
In January 2014, Cherokee acquired the worldwide Tony Hawk and Hawk signature apparel brands. In May 2015, Cherokee acquired casual lifestyle brand Everyday California.
On September 10, 2015, Cherokee announced Target would cease carrying the brand when its license expires on January 31, 2017. As of 2022 some Target shops do carry Cherokee products but on a non exclusive basis.
In October 2015, Cherokee acquired Flip Flop Shops, a franchise retail chain offering flip flops, casual footwear and accessories.
In November 2016, Cherokee acquired the Hi-Tec and Magnum brands.