Charles Baden-Fuller

Charles Baden-Fuller, a strategy scholar is the Centenary Professor of Strategy and leader of the Strategy Group at the Cass Business School.
Baden-Fuller is also a fellow of the Strategic Management Society., and is Senior Fellow at the Wharton School, University of Pennsylvania. He was elected a Fellow of the British Academy in 2020.
He was Editor-in-Chief of Long Range Planning between 1999 and 2010.

Research Areas

Baden-Fuller has been working on improving understanding of the topic of “Business Models” and what this concept means and how the idea of business models influences our thinking in strategy. With John Stopford, he co-led a major project, examining mature firms and mature industries between 1984 and 1989. The project led to more than 30 research appears in journal and books. He suggested the importance of cognitive limitations among managers and on detailing the processes of how firms can rejuvenate in hostile environments.

Publications

Baden-Fuller C, Mary Morgan, , Long Range Planning, Vol 43 : 156-171
Baden-Fuller, C. and Haefliger, S., '. Long range planning, 46, pp. 419–426.
Baden-Fuller, C. and Mangematin, V., . Strategic Organization, 11, pp. 418–427.
Rejuvenating the Mature Business, Harvard Business School Press, Boston Mass.1994, 281 pages.
Creating Corporate Entrepreneurship Strategic Management Journal, 1994, vol 15: 521-536
Competitive Groups as Cognitive Communities: The Case of Scottish Knitwear Manufacturers, Journal of Management Studies, 1989 Vol 26 : 397–416.