Yamaha Music London
Yamaha Music London is an English musical instrument and sheet music retail store owned and operated by Yamaha Music Europe GmbH's UK branch. It is located on Soho's Wardour Street, and the majority of the building has Grade II Listed status.
Musical instruments offered include pianos, guitars, drums & percussion, brass, woodwinds, bowed, and accessories.
History
Yamaha Music London was born out of the Chappell of Bond Street music store. Originally established as Chappell & Co. in 1811 on London's Bond Street, Chappell of Bond Street was an acoustic piano maker and publisher of sheet music in the UK. Louis Dreyfus came over from the US to run it in 1929. When the building was burnt to the ground in 1964 Dreyfus opened a new music centre in Bond Street.Chappell of Bond Street
Chappell of Bond Street was founded in 1811 by Samuel Chappell as a store to commercialise Chappell & Co. pianos, when the company was founded. Although Yamaha has owned the business since 1980, the store continued to use the Chappell name partly because the two biggest areas of the business –sheet music and acoustic pianos– were so strongly associated with the name. However, in 2015, the company decided to place more emphasis upon the expansive selection of Yamaha musical instruments it carries, hence the decision to use the globally-known name "Yamaha" was made and the Chappell of Bond Street name retired.Kemble Music
Kemble & Company, a family business, commenced building pianos in the early 1900s and developed into Britain's largest piano manufacturers, moving to a modern factory in Bletchley, Milton Keynes. In 1966 Kemble & Company became distributors for Yamaha electronic organs. As Yamaha became dominant in other product areas a joint venture company, Yamaha-Kemble Music Ltd, was set further to develop sales in the UK market of Yamaha pianos, electronic keyboards, guitars and hi-tech equipment.Around 1980, the UK company Kemble & Company, also a piano builder, bought the Chappell piano business and musical instrument store. The music publishing arm was bought by Warner Bros to form Warner/Chappell Music. Kemble & Company ran a joint venture with Yamaha in Japan - trading as Yamaha-Kemble, the business successfully brought Yamaha organs, digital pianos and later guitars, orchestral instruments and professional music equipment into the UK where they acted as exclusive distributor. The Bond Street premises were completely refurbished in 1986 to mark the 175th year of trading.
In 1987, Nippon Gakki renamed itself Yamaha Corporation Japan. The Chappell of Bond Street stores acted as major retail outlets for the imported Yamaha products, as well as selling Chappell pianos and sheet music.
In September 2005, the Milton Keynes branch of Chappell of Bond Street closed with sources citing the end of the original 25-year lease and the spiralling costs of shopping centre rental rates as the cause. In November 2006, the then Chappell of Bond Street store closed the 50 New Bond Street shop for the final time, reopening on 11 November 2006 at 152-160 Wardour Street. The new building is Grade II listed and has three retail floors.
Yamaha Music
In July 2007 the minority Kemble family shareholding was bought out by Yamaha Corporation, and the company was renamed "Yamaha Music Ltd" in autumn of 2007.In November 2007, the remaining Chappell of Bond Street store relocated from its Bond Street basement premises to the vacant 160 Wardour Street building, originally built and designed by the Novello Publishing company circa 1905. The Wardour Street premises offered far more space but necessitated substantial upgrading including the installation of a piano lift and a disabled lift.
In 2009, Yamaha Kemble was wholly bought out by Yamaha Corporation Japan and repurposed as Yamaha Music UK Ltd, as an intermediate stage to merging with Yamaha's European operations. At the same time, Kemble Music Ltd was officially liquidated with all assets and the musical instrument store being sold to Yamaha Music UK Ltd. Shortly afterwards, Yamaha Music UK Ltd merged with the new Yamaha Music Europe company, consolidating some European operations and holding of stock.
In 2010, Yamaha Music Ltd merged with Yamaha Music Europe GmbH; hence Yamaha Music London was established as Yamaha Music's own retail store and, as the only retail store owned and operated by Yamaha outside Japan, it is the European flagship store for Yamaha Music.
Throughout this change, the Chappell of Bond Street store continued to operate. In 2015, it underwent a major refit and was re-launched as Yamaha Music London. Whilst the 'new' store was praised for its spacious and welcoming atmosphere, some long-term customers were saddened to see the shrinkage of the sheet music department. Likewise, whilst Chappell of Bond Street had to some degree stocked instruments from competing brands such as Korg and Roland, the new store is almost exclusively stocked with Yamaha or Yamaha-associated products.
Facilities
The store comprises four floors, three of which serve as retail areas:- Ground Floor - selling Yamaha's digital pianos and portable keyboard ranges, as well as sheet music
- 1st Floor Piano Hall - selling Yamaha, Bösendorfer and Kemble acoustic pianos
- 2nd Floor - Offices, not accessible to the public
- Basement - selling Yamaha, Line 6 guitars, drums, synthesisers as well as pro audio and music production products