Canadian Marketing Association
The Canadian Marketing Association is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto. An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics.
CMA provides these public offerings:
- Do Not Contact service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizations
- A customer complaint resolution program.
- The Chartered Marketer designation.