Campaign for Safe Road Design
The Campaign for Safe Road Design was a British partnership launched in 2008 between 13 UK major road safety stakeholders that is called for the UK Government to invest in a safe road infrastructure which in their view could cut deaths on British roads by 33%.
Aims
The key points of the Campaign were:- Safe road design will cut road deaths and injuries by a third
- 10,000 fewer deaths and serious injuries saves GBP6billion a year
- Safe road design gives the economy its best rate of return
- Government must build safe road design into 10-year plan
Background
In 2008, the campaign stated that recent years the UK had fallen behind other European countries in terms of road deaths. In the last 10 years 375,000 have been killed or seriously injured on Britain's roads.It was estimated that a formal safe road infrastructure programme in the UK could reduce the number of accidents on Britain's roads by a third. However, there was poor public appreciation in the UK of the role that safe road design had in reducing road casualties. The Campaign cite research into this subject undertaken by EuroRAP across three EU countries which found that in the UK only 20% of respondents thought that safe roads would save the most lives, whereas in Sweden and Netherlands the figure was as much as 37%.