Cable Video Store

Cable Video Store , was a pay-per-view service that was launched on October 1, 1986 by American Cablesystems. General Instrument developed the specialized set-top box that was used to deliver the service, called The Jerrold system. Mark Graff, Founder and President of Graff Pay-Per-View, later purchased CVS. Cable Video Store consisted of one channel which carried first run movies and specials on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.
CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems.