CMF by Nothing

CMF by Nothing is a budget-focused sub-brand launched by Nothing in 2023.

History

CMF by Nothing was established as a sub-brand of Nothing, a consumer technology company founded by Carl Pei in 2020. The brand aims to make design-focused technology accessible to a broader audience while maintaining Nothing's distinctive transparent design language.
In September 2025, Nothing announced it would spin-off CMF into a standalone company based in India.

Brand philosophy

The brand's name "CMF" stands for Color, Material, and Finish, reflecting its focus on design fundamentals. CMF by Nothing aims to democratize good design by offering products at more accessible price points while maintaining high design standards. The brand emphasizes the use of sustainable materials and transparent design elements, aligning with Nothing's core design principles.

Products

CMF by Nothing launched its initial product lineup in 2023, which included:

CMF Buds Pro: Wireless earbuds featuring Active Noise Cancellation.
CMF Watch Pro: A smartwatch with health and fitness tracking capabilities.
CMF Power 65W GaN: A compact charging adapter using Gallium Nitride technology.
All products follow a consistent design language emphasizing clean lines, bold colors, and transparent elements while maintaining affordability.
CMF Phone 1
* Case
* Lanyard
* Stand
* Card Holder
CMF Watch Pro 2
* Bezel and Strap Set
CMF Buds Pro 2
CMF Phone 2 Pro
CMF Watch 3 Pro
CMF Headphones Pro

Design approach

The brand's design philosophy centers on three core elements:

Color: Using bold, distinctive color combinations.
Material: Focusing on quality and sustainable material choices.
Finish: Emphasizing attention to detail in the final product appearance.

This approach aims to create products that stand out in the market while remaining accessible to a broader consumer base.

Corporate structure

CMF by Nothing operates as a sub-brand of Nothing, sharing the parent company's resources and design expertise while maintaining its own distinct identity and product line. The brand benefits from Nothing's established supply chain and manufacturing partnerships while focusing on a different market segment.