CMG New Year's Gala


The CMG New Year's Gala, formerly known as the CCTV New Year's Gala, also known as the Spring Festival Gala, and commonly abbreviated in Chinese as Chunwan, is a Chinese New Year special produced by China Media Group. It is broadcast annually on the Chinese New Year's Eve on its flagship CCTV-1 and internationally through the China Global Television Network The Gala has the largest audience of any entertainment show in the world, and is recognized by Guinness World Records as the world's most watched television program. According to the show's producers, the 2018 edition of the Gala attracted more than one billion viewers.
The program is a variety show, often featuring music, dance, comedy, and drama performances. It has become a ritual for many Chinese families, including overseas Chinese, to watch the show on Chinese New Year's Eve. Many Chunwan performers have emerged as household names in China solely as a result of their recurring appearances on the program.

History

In the early 1980s, CCTV director Huang Yihe proposed the idea of hosting a televised party to celebrate the Chinese New Year, and the first CCTV New Year's Gala aired in 1983. Operating on a very low budget, Huang was given a studio of, which could accommodate only 60 staff members and 200 guests. With no money for recording and editing, the show was improvised and broadcast live. It was hosted by Liu Xiaoqing, Ma Ji, Jiang Kun, and Wang Jingyu, and the studio had four telephones accepting live requests from callers nationwide. The popular singer Li Guyi ended the night with nine performances, and the cohost Jiang Kun performed three xiangsheng comedies. Huang and his colleagues took considerable political risk broadcasting the live show, as pop singers such as Li Guyi were at the time under attack by hardliners as "spiritual pollution", and one of her most popular songs, Hometown Love, was still officially banned. With the permission from Wu Lengxi, the Minister of Radio and Television who was in the audience, Li Guyi performed the song for the first time on national TV.
After the first New Year Gala proved a huge hit with viewers nationwide, Wu was tasked with directing the second edition. At the time, China and Britain were under intense negotiation over the Sino-British Joint Declaration on the status of Hong Kong. Huang came up with the idea of inviting the amateur Hong Kong singer Cheung Ming-man to perform at his show. It was then unprecedented for a Hong Kong entertainer to perform on Chinese TV and his request met significant resistance. Huang persistently lobbied government officials and eventually gained their approval. Cheung's performance of the patriotic song "My Chinese Heart" at the 1984 gala made him a household name in China.
The program has attracted extremely large audiences, which have grown significantly over the years. The CCTV New Year's Gala is the most watched television program in the world, with the broadcaster claiming one billion viewers in 2018. As the Chinese New Year's Eve is a time when the family gathers, the typical situation involves a large 3-generation family gathered in front of their TV set while making dumplings for the first New Year's meal. The Gala adds a mood of celebration in the house as people laugh, discuss and enjoy the performance. It has become an ingrained tradition on mainland China to watch the New Year's Gala on New Year's Eve. Rural areas that had previously been unfamiliar with concepts such as television would hold great gatherings on New Year's Eve to watch the program.
In 2011, Dashan made another appearance in the gala, alongside several foreign nationals of various ages, all engaging in fluent Mandarin conversation, including one of Russian nationality, an Australian and a Kenyan. The 2011 show was also noted for the appearances of various "ordinary people" performers who were selected by popular vote in a TV competition months prior.
The 'ordinary people' portrayals continued in 2012; several amateurs performed on the show. Coinciding with the rise of amateur performers is the decline of nationalist and political rhetoric. In both 2011 and 2012 versions of the Gala, imagery of national leaders were removed from the show. The 2012 gala was directed by Ha Wen, wife of host Li Yong. In a break with tradition, the 2012 Gala removed the announcements of embassies overseas sending New Year's greetings, as well as the "My Favorite New Year's Gala Act" voting announcement. It also did not conclude with a rendition of "Can't Forget Tonight", thus breaking the practice for the first time.
Beginning in the 1990s, the Gala has been broadcast to the Chinese diaspora and millions of television viewers around the world on CCTV-4 with dedicated simulcasts for foreign viewers on the CGTN network since 2016.
The Gala marked its pearl jubilee in 2013 and its ruby jubilee in 2023. Its 2008 silver jubilee edition also added up to the hype and excitement regarding the 2008 Beijing Summer Olympics, CCTV being official national broadcaster of the Games.

Politics

In the early days of the Gala in the 1980s, the show focused almost entirely on arts and entertainment. Programming that was chiefly political in nature was very rare, reflecting the general openness of Chinese society in the 1980s and the departure of Maoist political dogma from the lives of ordinary people. Communist Party leaders took an interest in the show as early as 1984, when then-General Secretary Hu Yaobang watched the show and resolved to learn how to sing "My Chinese Heart" by singer Cheung Ming-man. Then, in 1990, Communist Party General Secretary Jiang Zemin and Premier Li Peng appeared on the show, ostensibly to participate in the celebration rather than disseminate a political agenda; Jiang gave a speech expressing his well-wishes. This six-minute live segment was the only instance national leaders participated in the program in its history.
Programming with heavy political undertones began appearing in the gala in the 1990s. As audiences grew, the show became a ritualized event of national significance and experienced increased state involvement in its production. Often, segments of the show became devoted to celebrating the previous year's "national achievements" and a preview of significant events of the upcoming year. In 2008, state media reported that major officials from the Publicity Department of the Chinese Communist Party and the State Administration of Radio, Film, and Television were on scene during the gala's rehearsal to supervise its production. In that same year, a segment featuring migrant workers was inserted into the show on the recommendation of Premier Wen Jiabao.
Throughout the years, officials in charge of propaganda and media control, including Ding Guangen, Li Changchun, and Liu Yunshan, have paid visits to the Chunwan production team. Commenting on the political evolution of the Gala over the years, Takungpao said that Chunwan has evolved from a "year-end tea party" to a "conference for disseminating political propaganda.

Imagery of party leadership

Beginning in the 1990s, the show has consistently included one segment featuring a video montage of Communist Party leaders accompanied by background music. Shown every year were images of those considered paramount leaders, including Mao Zedong, Deng Xiaoping, Jiang Zemin, and Hu Jintao. In 2007 and 2008, the video footage featured the entire line-up of Politburo Standing Committee members. Between 2011 and 2014, imagery of national leaders were absent from the show, and the amount of political content varied from year to year. For example, the 2011 show featured a rendition of a patriotic song that emphasized Hu Jintao's Harmonious Society and Scientific Development Concept ideologies. In 2012 there was minimal political content, though parts of the show alluded to "building a strong nation" and the 18th Party Congress which was to be held in the fall of that year. The 2014 show, however, was again peppered with political enhancements throughout that paid homage to General Secretary Xi Jinping's "Chinese Dream" ideology, in addition to several nationalistic-themed songs. The 2015 show, reportedly one of the most closely managed affairs in years, prominently featured Xi Jinping's anti-corruption campaign, with three comedy routines being linked to the theme. In addition, in a remarkable departure from convention, the 2015 show also featured Xi Jinping exclusively in a lengthy video montage during an opera-style song entitled "Give my Heart to You". The heavy emphasis on political content continued in 2016; that edition, believed to be one of the most political affairs since the show's inception, saw a return of the more familiar line-up of national leaders. Since 2017, however, the gala has not shown imagery of national leaders, opting instead of showcase various aspects of economic development or nationalist themes.

Military

The People's Liberation Army is featured in the show's programming every year, usually in the form of a song, although sometimes military-themed sketch comedies have also appeared. Many of the Gala's most prominent singers have a background in the performing arts troupe of the PLA, including Yan Weiwen, Song Zuying, Dong Wenhua and Peng Liyuan.

Controversies

Workers Arena lighting effects (1985)

In 1985, the gala was held in the Workers Indoor Arena. It had a live audience dispersed throughout the arena. Production staff were not equipped with walkie-talkies, so they improvised their communication with artists, running around or gesturing from a distance to give cues. This made the show appear uncoordinated and exceptionally slow on television; the edition lasted over six hours and remains the longest gala on record. The live audience was also milling about the arena for the duration of the show, which was distracting and noisy for the television audience. It was most strongly criticized for its poor lighting effects that made the stage difficult to see.