CBS Daytime


CBS Daytime is the division of the CBS television network that is responsible for the daytime television block programming on the network's late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows.
WWW Official Site

Schedule

NOTE: All regular times listed are in Eastern Time Zone.
10:00 am – 11:00 am/3:00 pm – 4:00 pmLet's Make a Deal or local programming*
11:00 am – 12:00 pmThe Price Is Right
12:30 pm – 1:30 pmThe Young and the Restless*
1:30 pm – 2:00 pmThe Bold and the Beautiful*
2:00 pm – 3:00 pmBeyond the Gates

Most CBS affiliates in the Central, Mountain, and Pacific time zones, and in Alaska and Hawaii air this schedule one hour earlier ; local schedules may differ over all time zones.

Current programs

Game shows

''[Let's Make a Deal]''

Debut: October 5, 2009Replaced program: Guiding LightTaping location: Haven Studios, Glendale, CaliforniaHost: Wayne BradyAnnouncer: Jonathan MangumProduction Company: Marcus/Glass Entertainment in association with Fremantle/RTL GroupProducing Team: John Quinn Directing/Writing Team: Lenn Goodside

''[The Price Is Right]''

Debut: September 4, 1972Replaced program: The Beverly HillbilliesTaping location: Haven Studios, Glendale, CaliforniaHost: Drew CareyAnnouncer: George GrayProduction Company: Fremantle/RTL GroupProducing Team: Evelyn Warfel, Adam Sandler, Adam Sandler, Stan Blits, Sue MacIntyre, Vanessa Voss, Gina Edwards Nyman Directing/Writing Team: Adam Sandler

Soap operas

''[The Young and the Restless]''

Debut: March 26, 1973Replaced program: Where the Heart IsTaping location: Television City, Los Angeles, California Creators: William J. Bell and Lee Phillip BellProduction company: Bell Dramatic Serial Company and Corday Productions in association with Sony Pictures TelevisionProducing team: Josh Griffith ; Sally McDonald ; Steve Kent ; John Fisher ; Jonathan Fishman, Matthew J. Olsen, Vivian Gundaker, Elizabeth LeBrun Directing team: Michael Eilbaum, Elizabeth Hendrickson, Kai Kim, Nancy Ortenberg, Owen RenfroeHead writer: GriffithOther writers: Jeff Beldner, Marin Gazzaniga, James Harmon Brown, Marla KanelosCasting director: Greg SalmonCast: List of The Young and the Restless cast members

''[The Bold and the Beautiful]''

Debut: March 23, 1987Replaced program: CapitolTaping location: Sunset Las Palmas Studios, Hollywood, California Creators: William J. Bell, Lee Phillip BellProduction company: Bell-Phillip Television Productions Inc.Producing team: Bradley Bell ; Casey Kasprzyk ; Rachel A. Herman, Cynthia J. Popp ; Nayeli Gomez Directing team: Jennifer Howard, Anthony Pascarelli, Popp, Heather TomHead writers: Bradley BellOther writers: Rex M. Best, Michael Minnis, Mark V. PincottiCasting director: Christy DooleyCast: List of The Bold and the Beautiful cast members

''Beyond the Gates">Beyond the Gates (TV series)">Beyond the Gates''

Debut: February 24, 2025 Replaced program: The TalkTaping location: Assembly Studios, Doraville, GeorgiaCreator: Michele Val JeanProduction companies: CBS Studios, NAACP, Procter & Gamble StudiosProducing team: Val Jean, Sheila Ducksworth, Leon Russell, Derrick Johnson, Lela Coffey, Tracey Thomson, Julie Hanan Carruthers, Anna Saalfeld Directing team: Sonia Blangiardo Goins, Pascarelli, Michael V. Pomarico, Steven Williford, Phideaux XavierHead writers: Val Jean, ThomsonOther writers: Susan Dansby ; Anthony Lucente ; Anna Asher ; Jazmen Darnell Brown, Cheryl L. Davis, Lucente, Danielle Paige, Skyy Sandifer, Judy Tate ; Sara A. Bibel, Christopher Dunn, Jamey Giddens, Lucente, Michael Montgomery, Natalie Minardi Slater, Teresa Zimmerman Casting director: Kim ColemanCast: List of Beyond the Gates cast members

Former shows on CBS Daytime

Talk show

Game shows

Despite little genre output when compared to NBC and ABC, CBS is the last remaining Big Three television networks to carry daytime game shows. While NBC and ABC were still producing several game shows in daytime, CBS gave up on the format during the 1967–68 season. From 1968 until March 1972, the network carried no game shows. However, as part of CBS's "rural purge" effort to lure wealthier suburban viewers, CBS executive Fred Silverman commissioned the game show Amateur's Guide to Love. Hosted by Gene Rayburn, the show ran from March 27 to June 23.
Despite the failure of Amateur's Guide, Silverman commissioned three other games for debut on September 4 – The New Price Is Right, Gambit, and The Joker's Wild – to replace the reruns seen in the daytime slots up to this point. All were major hits, and more games were added as time went on; Joker ended in 1975 and Gambit in 1976, but both have spawned revivals. The Price Is Right has aired continuously in daytime on CBS since its debut.
Currently, CBS carries two network games: The Price Is Right and a revival of Let's Make a Deal, which debuted in 2009. Prior to Deal, the last game on CBS was the Ray Combs-hosted revival of Family Feud, which aired from 1988 to 1993.Missus Goes a Shopping Beat the Clock Winner Take All Strike It Rich Your Surprise Store Wheel of Fortune Double or Nothing There's One In Every Family Freedom Rings I'll Buy That The Big Payoff On Your Account Love Story Dotto How Do You Rate? For Love or Money Top Dollar Play Your Hunch Video Village Your Surprise Package Double Exposure Face the Facts Password To Tell the Truth The Amateur's Guide to Love Gambit The Joker's Wild Hollywood's Talking The $10,000 Pyramid Match Game '73–'79 Now You See It Tattletales Spin-Off Musical Chairs Give-n-Take Double Dare Pass the Buck Tic-Tac-Dough Whew! Child's Play The $25,000 Pyramid Press Your Luck Body Language Card Sharks Blackout Family Feud

Past proposed series

  • 1957: The Will to Dream by Doris Frankel about the relationship between an atomic scientist and his wife
  • 1964: Roy Winsor created The Widening Circle, a spinoff of The Secret Storm. A pilot was shot with James Vickery as Alan Dunbar and Diana Muldaur as Ann Wicker.
  • 1971: Fred J. Scollay created Absent Without Love.
  • 1972: Winifred Wolfe and Mary Harris had a proposal for a one-hour serial titled Yesterday's Child...Tomorrow's Adult
  • 1982: Beverly Hills, California
  • 1983: Grosse Pointe – set in Michigan; featured competing families in the auto industry and auto racers
  • 1985: series created by Johnathan Valin
  • 1986: During her absence from Ryan's Hope, Michael Brockman, former President of CBS Daytime, asked Claire Labine to develop a new serial in 1986. Her proposal was entitled Celebration but never made it to the air.
  • 1986: The Billionaires by Barbara Bauer and Paul Rauch

Executives

As of 2019, CBS Daytime has been folded into the network's current programming division.

Notable profiles

Soderberg

Robert Soderberg is an American TV writer. He was born in Lakewood, Ohio and died in Santa Barbara, California in 1996.
In 1969, he co-wrote the teleplay for an unsold television pilot called Shadow Man about a man who has plastic surgery and assumes the identity of a multi-billionaire to do good for all humanity.
He has thirteen credits to his name, including being the Head Writer of CBS Daytime's As the World Turns and Guiding Light and ABC Daytime’s One Life to Live and General Hospital.
He has received three Daytime Emmy Awards.

Calhoun

Robert Calhoun is an American television writer, producer and director.
He graduated from the University of Maryland, College Park then went on to serve three years in the United States Navy. He was a gay man.
His credits include Guiding Light, As the World Turns, Another World and Texas.
He has garnered 8 Daytime Emmy Award nominations. His first nomination in 1979 was shared with Ira Cirker, Melvin Bernhardt, and Paul Lammers.

Frisch

Peter Frisch is an American TV and theatre producer and director.
He received his M.F.A. in stage direction from Carnegie Mellon. As a nationally recognized teacher and coach, Peter has held faculty posts at Carnegie, The Juilliard School, Harvard University, Boston University, Cal Arts, and UCLA. He has taught and coached professional actors and directors in New York and Los Angeles over the last forty years.
Prior to coming to Santa Barbara, Frisch served as Producer on The Young and the Restless for CBS Daytime. He came to the show directly from Pittsburgh and a six-year stint as Head of Drama at Carnegie Mellon University's prestigious School of Drama where he also taught and directed for the mainstage. Moonlighting, he also directed seventeen events for the Pittsburgh Symphony Orchestra, working with musicians such as Mariss Jansons, Marvin Hamlisch and Rolando Villazon.
During the past 35 years, Peter has directed over 160 productions in the New York and regional theatre, including a full range of classic and contemporary plays, cabaret and opera. He has been Producing Director of the Hyde Park Festival Theatre, Resident Director with the Berkshire Theatre Festival and Artistic Director of American Playwrights Theatre in Washington, D.C.
Peter received a Joseph Jefferson Award for the Chicago premiere of American Dreams and the Outer Circle Award for My Papa's Wine on New York's Theatre Row. At American Playwrights Theatre, his collaboration with Larry L. King led to a 1988 Helen Hayes Award for The Night Hank Williams Died. Also at APT, he won an inaugural John F. Kennedy Center for the Performing Arts/American Express Grant for his production of Speaking In Tongues, about controversial film director Pier Paolo Pasolini.
Previously in Los Angeles, Peter served as a Producer on Fox Broadcasting Company's Tribes.
Frisch has been a panelist for the National Endowment for the Arts and the Fulbright Program and served as a board member of the Society of Stage Directors and Choreographers Foundation. He is an enthusiastic amateur musician and has been published in a variety of journals from Sound & Vision to The Washington Report on Middle Eastern Affairs.

CBS Daytime slogans

  • 1981: "Powerful Dramas"
  • 1982: "DayDreams"
  • 1985–1986: "In the Heat of the Day"
  • 1986: "In the Heat of It"
  • 1986–1987: "Rumor Has It"
  • 1987–1988: "Can't Get Enough"
  • 1988–1989: "Be Tempted"
  • 1989–1990: "Wilder Than Ever"
  • 1990–1991: "Anything can happen...On the Edge"
  • 1991–1992: "Try Me"
  • 1992–1993: "Imagine"
  • 1993–1994: "Don't Blink and Don't Look Away"
  • 1994–1995: "Every Moment"
  • 1995–1996: "Aren't You Glad Today"
  • 1996–1997: "Always Watch Your Back"
  • 1997: "Lose Your Cool"
  • 1997–1999: "Oh, If You Only Knew"
  • 1999–2001: "What Happens Next...is Everything "
  • 2001–2002: "Did Ya Understand That?"
  • 2002–2003: "Get it On"
  • 2003–2004: "Hot Enough for You"
  • 2004–2005: "The Look That's Got You Hooked"
  • 2005–2006: "Nobody Does it Better"
  • 2006–2007: "The Day Belongs to CBS"
  • 2007–2009: "The Drama is Always On"
  • 2009: "Summer is for CBS Daytime"
  • 2009–2020: "Only CBS Daytime"
  • 2012: "CBS Daycation"
  • 2014–2020: "So Good"
  • 2025: “Super Soapy Summer”

TV ratings

Because of a quirk in The Price Is Right from 1975 during the experimental run at a one-hour format in September that became final that November, that show's ratings in daytime are split into first half and second half segments. The same has been done for the ratings for Let's Make a Deal since that show's premiere in 2009.