Narasimhan became the Managing Director of the Swadesamitran on the death of his father, Srinivasan in 1962. Swadesaamitran's decline began soon afterwards. Plagued with labour problems and stiff competition from Ramnath Goenka's Dinamani, Narasimhan feltcompelled to sell off the newspaper. Failing to find buyers, the paper was liquidated in 1985.