Business & Decision

Business & Decision is an international consulting and systems integration company with its global headquarters in Paris, France.
The group specialises in Business Intelligence, Customer Relationship Management, e-Business with two major directions : Data & Digital.
Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.

History

1992: founded by Patrick Bensabat in France
2001: listed on Euronext Paris' nouveau marché. First international acquisitions in Belgium and UK
2002-2006: expansion in 12 countries including first acquisition in the United States
2012: 20th anniversary
2014: acquisition of Ceri Medical & InFact
2016: death of founder Patrick Bensabat
2018: Orange Business Services acquires majority stake of the capital of Business & Decision

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data ;
e-Business : Digital Business, Web Marketing, Search Engine Optimisation, on-line strategy, e-commerce, hosting and data warehouse.
Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM ;
Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...