Brownstoner


Brownstoner began as "a Brooklyn-based website" and in 2017 added a printed edition. It is currently owned by Schneps Communications, a local operator of other newspapers and digital publications.

History

Weblog

Originally titled Brownstoner Magazine, it began as a blog in 2004. A sister site named Queens Brownstoner was begun in 2013 by Brownstoner founder Jonathan Butler, who also launched the Brooklyn Flea and Smorgasburg.
One of Brownstoner's bloggers is a lay historian who writes weekly about Brooklyn architecture, contributes to the site's award feature, and also does a post each month on upstate New York architecture.

BlankSlate

Brownstoner was acquired by BlankSlate in 2015 after 10 years and over 42,000 blog posts. BlankSlate was founded by Kael Goodman as a digital marketing agency; Brownstoner was a client.

Schneps Communications

Schneps Communications acquired Brownstoner from BlankSlate in 2017. Schneps also publishes Brokelyn, The Brooklyn Home Reporter, The Brooklyn Spectator and The Queens Courier.

Building of the day award

Brownstoners Building of the Day' award recognizes architectural notability.

Coverage

Brownstoner writes about the past and the present, and has covered topics including:
The site averages 15 to 20 posts per day on various local subjects of interest. Brownstoner founder Butler conceded that much of his eclectic material comes from tips.