Brooke Eby
Brooke Eby is an American business development manager and social media personality who was diagnosed with the Motor neuron disease called amyotrophic lateral sclerosis in 2022. She has shared her experiences living with the disease through social media and participated in advocacy efforts, including founding a support network for individuals with ALS and their caregivers.
Early life and education
Eby was born in Potomac, Maryland, and grew up in a suburban home with her family. She graduated from Lehigh University in 2010. Prior to that, she has made appearances in a few commercials in her early adolescence and even participated in a minor acting role in Holes.Career
Eby began her career in the business sector, holding positions in cities including New York City and San Francisco. In 2016, she joined Salesforce as a business development manager. Throughout the progression of her amyotrophic lateral sclerosis diagnosis, she continued in her role at Salesforce, adapting her work setup as needed.Advocacy
Following her diagnosis with ALS in 2022, Eby expanded her focus to advocacy and public engagement. She launched social media accounts under the handle "limpbroozkit," where she documented her experiences with the disease through candid and humorous content. By 2025, her platforms had garnered over 350,000 followers.In 2023, Eby founded ALStogether, a Slack-based community designed to connect people with ALS and their caregivers, facilitating the sharing of resources and support. She also participated in public speaking engagements, addressing corporate audiences, nonprofit events, and ALS-related conferences. Her collaborations included partnerships with organizations like the National Funeral Directors Association, focusing on education about ALS and planning for progressive stages of the disease.
Eby participated in research studies and collaborated with other ALS patients to share insights and experiences. She emphasized humor as a tool to engage her audience and demystify the realities of ALS.