British fashion
British fashion refers to the distinctive styles, design, and aesthetic values that have developed across the United Kingdom, drawing on the diverse cultural traditions, craftsmanship, and materials of England, Scotland, Wales, and Northern Ireland. Renowned for its blend of heritage and innovation, British fashion has played a significant role in shaping global trends; from the formal tailoring of Savile Row to the rebellious subcultures of mod and punk. It reflects the complex historical social structures, regional identities, and evolving cultural attitudes found throughout the UK.
In the 18th and 19th centuries, London became a hub for refined tailoring, while Scottish tweed, Welsh wool, and Irish linen industries supplied essential materials. Victorian and Edwardian fashion reflected strict class-based dress codes, while the 20th century brought dramatic shifts, from wartime utility to the avant-garde spirit of designers like Mary Quant and Vivienne Westwood, who captured the boldness of youth culture and challenged conventions.
Today, British fashion remains highly influential on the world stage, and celebrated for its diversity, creativity, and historical depth. The UK is home to globally recognised fashion houses, prestigious fashion schools, and high-street brands with international reach, while events like London Fashion Week showcase both established designers and emerging talent. Contemporary British fashion encompasses a wide range of styles, from sustainable and minimalist to eccentric and vintage-inspired, often engaging with contemporary issues of identity, inclusion, and environmental responsibility.
Historical
Early Modern Period (1500s–1700s)
The Tudor, Elizabethan, Jacobean, Stuart, and Georgian eras are remembered for their aristocratic fashion, elaborate garments, and the influence of courtly styles. The introduction of structured tailoring and the development of Britain's textile industries gave rise to more fitted and sculptural silhouettes, such as doublets, hose, farthingales, and tailored coats, as well as an expansive luxury fabrics trade that both signified and reinforced social hierarchy.Industrial and Victorian Britain (1800s–early 1900s)
Fashion in the Regency, Victorian, and Edwardian eras was defined by the mass production of clothing, the growth of the middle classes, and strong associations between fashion and social status. Advances in textile manufacturing, and the introduction of the sewing machine, made fashionable clothing more widely available; helping to standardise styles across social classes. Formal wear, mourning dress, and strict fashion etiquette dominated the period, with detailed rules guiding what to wear for different occasions, or even times of day. Women’s fashion moved from the high-waisted silhouettes of the Regency era to the structured corsets and full skirts of the Victorian age, while men adopted increasingly tailored suits and formal accessories. Dress during this time was less about personal taste, and more about an individual's role and respectability within a rigid social hierarchy.20th century modernity (1910s–1990s)
Against the backdrop of two world wars, fashion in the first half of the 20th century moved away from the formal styles and strict etiquette that had dominated the 1800s, with more practical and muted styles dominating. Post-war freedoms, shifts in traditional gender roles, growing youth influence, and political change gave rise to movements such as hippy culture, then later still, music-subcultures such as mod, punk and goth, all of which developed their own distinctive fashion styles and trends.New materials and technological advances in manufacturing gave opportunities for a new wave of celebrity designers, with innovative designers like Mary Quant, Vivienne Westwood, and Alexander McQueen going on to be hugely influential on the world stage.