Branding in Seongsu
Branding in Seongsu is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.
Synopsis
It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon, a tough marketing team leader, and So Eun-ho, a flirtatious intern.Cast and characters
Main
- Kim Ji-eun as Kang Na-eon
- Lomon as So Eun-ho
- Yang Hye-ji as Do Yu-mi
- Kim Ho-young as Cha Jeong-wu
Supporting
- as Min Hee-jung
- Park Gi-deok as Han Yi-jae
- Kim Byul as Nam Byeol
- as Ri Yeong-ae
- Jeon Joon-ho as Joo Rex
- Chae Soo-ah as Park Jenny
- Yeon Ji-hyun as Seo Wool-soop
- Kim Young-jae as Seong Su-dong
- Ahn Jin-ah as Namgung Da-eun
- Park Young-woon as Nam Yun-hyeok
- Lee Kwang-hee as Hwang Jae-ha
Special appearance
- Shin Hyun-soo as Kim Jin-seok
Production
Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights, and co-written by Choi and Jeon Sun-young.Kim Ji-eun and Lomon were confirmed as the main cast of the series. Later, Yang Hye-ji and Kim Ho-young were added to the main list.
The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung, The Bain, and Bora — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air.