Boss Toyo


Jayson Jay Luzadas, known commonly as Boss Toyo, is a Filipino rapper, collector, and vlogger.

Career

Collecting

Boss Toyo is a collector known for buying memorabilia from various public figures in the Philippine entertainment industry. He runs a YouTube series called Pinoy Pawnstars which has featured these items. He started the series in 2022.
Toyo considers clothes, jerseys and photo memorabilia sold to him in 2023 by Abegail Rait, Francis Magalona's alleged former lover as his most prized possession. His most expensive possession is Billy Crawford's double platinum award which was given to its original owner for singing the theme song of Pokémon: The First Movie film. Toyo acquired the item in 2025 and is worth.
His other items include memorabilia from film and television like the stone used by Darna to transform in the 2009 television series of the same name starring Marian Rivera and the coffin used in Rewind
He opened the Pinoy Pawnstars museum in Quezon City in July 2025.
In 2025, Toyo reportedly earned around in a span of two years.

Music

In 2023, Blvck Entertainment introduced Boss Toyo as a musical artist under its management. The rapper's single "Rap Lord" was released under the music label.
In 2025, he released the single, "Geng-Geng".

Personal life

Jayson Jay Luzadas is Boss Toyo's real name. A native of Cavite, Luzadas ran away from home when he was in sixth grade when he learned he is not the biological son of his adoptive parents. He has since reunited with his parents in his 30s.
"Boss Toyo" is a moniker given to him when he used to loiter in the streets. It came from slang which means "crazy” or "weirdly unpredictable", or more accurately from the expression may toyo sa utak. He also became dependent on illegal drugs, and used to resort to theft to fund his addiction.
He changed his life when he contracted dengue. When he recovered he offered a job as a delivery boy and later married his partner Mary Jhoy. He has two sons, the younger being with Mary Johy.
Boss Toyo has worked multiple jobs including as a sidecar delivery driver for awater He also worked other jobs such as a room boy, a factory worker, a tricycle driver, and a pharmacy employee. His first foray in the buy and sell business was with watches in 2014.