Black Tomato
Black Tomato is a luxury tour operator, founded in 2005 by Tom Marchant, James Merrett and Matt Smith. First founded in the UK, the company has since expanded into the US with over 80 members of staff. The company offers tailored trips to over 100 destinations across the world.
History
Tom Marchant, James Merrett and Matt Smith launched Black Tomato in 2005.The founders decided on the name 'Black Tomato' after travelling in Eastern Europe and spotting the unusual ingredient on a menu, which they likened to their philosophy on travel.
In 2009, Black Tomato opened an office in Shoreditch, London, before opening an office in New York City in 2013 to better service their growing US family audience.
Partnerships
Black Tomato has created various travel services in partnership with international brands, including:- Eon Productions on a series of James Bond travel itineraries
- Agatha Christie Limited on the Grand Tour itineraries
Awards
- Modern Luxury Best Custom Luxury Vacations 2025
- Men's Health Best Bespoke Itineraries 2025
- Robb Report Masters of Luxury – Sunil Metcalfe listed as a Robb Report Travel Master 2024
- Conde Nast Traveler – Top Travel Specialist – 2022, 2023 & 2024
- Conde Nast Traveler Readers' Choice Awards – Best Tour Operators in the World – 2022, 2023 & 2024
- Travel + Leisure World's Best Awards – Voted by Readers as a Top 10 Tour Operator – 2022, 2023 & 2024
- The Travel Marketing Awards – Travel Brand of the Year – 2022 & 2023