Birgitta Ed
Birgitta Paulina Kristersson Ed is a Swedish priest in the Church of Sweden and a former entrepreneur and public relations consultant. She is the wife of Ulf Kristersson, the Prime Minister of Sweden since 2022.
Career
Ed worked as a political advisor in the government office from 1991 to 1994, during Prime Minister Carl Bildt's tenure in office. In 1994, Ed co-founded the PR agency Sagt:Gjort, which through a merger in 2000 became the PR agency Springtime, where Ed was CEO from 2000–2001. Ed was CEO of Stiftelsen Sverige i Europa, leading the yes side during the 2003 Swedish euro referendum campaign.Ed was involved, along with her agency Springtime, in the Swedish exhibition at the World Expo 2010 in Shanghai from 2009 to 2010. She later co-founded a business development agency Six Year Plan AB, where she was a senior adviser and co-owner.