Betway Cup
The Betway Cup was a pre-season friendly competition hosted annually by Premier League club West Ham United, from 2015–2024. It was sponsored by betting company Betway, who also served as West Ham United's principal sponsors during that period.
The inaugural tournament was held in 2015 at West Ham's previous home Upton Park, with the second tournament taking place at the London Stadium in 2016.
Background
Prior to Betway's sponsorship of West Ham United, the club hosted the Out Performance Display Cup, sponsored by the Essex-based signage company of the same name at Southend United, beating Dutch club 1–0 Vitesse on 9 August 2002. In August 2003, West Ham played PSV Eindhoven at the Boleyn Ground in the second edition, losing 1–2. The cup ran for two more seasons, against Anderlecht and Osasuna respectively.In 2008, West Ham hosted Villarreal in the Bobby Moore Cup in aid of the Bobby Moore Fund for Cancer Research UK, as well as facing Napoli in August 2009.
During SBOBET's sponsorship of the club, the bookmaker sponsored West Ham's pre-season tournament ahead of the 2010–11 season, with the first edition seeing West Ham host Deportivo La Coruña. In 2014, Marathonbet sponsored West Ham's annual pre-season home cup game, a 3–2 win against Sampdoria, before Betway's sponsorship of the club.