Bain de Soleil


Bain de Soleil was an American brand of sunscreen that was produced by Bayer.
The brand was known for low-SPF products that were typically marketed to women seeking skin tanning. It was affiliated with the Coppertone brand. The name Bain de Soleil is French for "sun bathing." The brand used the slogan "Welcome to a place more colorful." In the 1970s and 1980s, the brand used the slogan "Bain de Soleil, for the St. Tropez tan."
The brand was discontinued in December 2019.
WWW Official Site

History

According to the website:

In the 1920s, the famous, trend-setting Coco Chanel, sporting deeply sun-bronzed skin, turned tanning into a fashion statement. In 1925, capitalizing on this fashion trend, Monsieur Antonine of Paris developed an Orange Gelée dark tanning formula called "Antoine de Paris". The Orange Gelée formula continued to thrive in Europe into the 1940s when Lanvin, a New York based company introduced the silky sensuous gel in the United States as Antoine's Bain de Soleil...translated as Antoine's bath of the sun.

The Bain de Soleil brand transitioned from Procter & Gamble to Pfizer in August 1995. The product recipes and certain pieces of manufacturing and packaging equipment were relocated from Hatboro, PA to Pfizer Consumer Healthcare Group in Parsippany, New Jersey around October 1995. From November 1995 to 1999, the product was manufactured and packaged at the Pfizer CHCG 100 Jefferson Road, Parsippany, NJ site. During this time, the brand saw the largest portfolio enlargement, including self-tanning and after-sun products. These products were all formulated at the same Pfizer site at the 400 Webro Road laboratories. Between 1995 and 1999, the following Bain de Soleil products were marketed:
  • Sandbuster Sand-Resistant Oil SPF 2
  • Tropical Deluxe SPF 4
  • Mega-Tan SPF 4
  • Mademoiselle
  • All Day
  • SPF + Color - line renamed to "Sunless Tanning Creme with Sunblock"
  • Sunless
  • Apres Soleil After Sun Revitalizing Aloe Mist
  • Apres Soleil After Sun Moisture Replenishing Lotion
  • Orange Gelee
  • Ecran Solaire - Canada
Product development scientists at Pfizer CHCG were John A. Scott, Alice Scheiner, Eric M. Stroud, Judy Meyer, Andrew Ortega, and Mary Williams. Two innovations in 1,3-dihydroxyacetone stability were invented during this time. The entire brand was eventually divested on October 7, 1999, to Schering-Plough.

Products

The final product lineup included:
  • Orange Gelée SPF 4
  • Spray Transpâre SPF 10
  • Mega Tan SPF 4