Ayelet Fishbach
Ayelet Fishbach is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business She is a past president of the Society for the Science of Motivation, and the International Social Cognition Network.
Life
She graduated from Tel Aviv University. She was associate editor of Journal of Personality and Social Psychology and Psychological Science.Fishbach studies social psychology, management and consumer behavior.