Attractiveness maximisation model for designing product complexity
Attractiveness maximisation model for designing product complexity is a scholarly work, published in 2018 in ''Total Quality Management and Business Excellence''. The main subjects of the publication include marketing, business, new product development, mass customization, product design, quality function deployment, color psychology, product engineering, product, computer science, and interpersonal attraction. The study intends to propose a quantitative mathematical model to compute product complexity based on product features, and then link product complexity to product attractiveness to the customer.