Atínale al precio
Atínale al Precio is a Mexican game show based on The Price Is Right that has aired in two separate runs on Televisa, both hosted by Marco Antonio Regil. The format is similar to the American version of the show, featuring many pricing games that have also appeared on that version. The first run was from October 1997 to December 2000 and the second run was from October 2010 to January 2011.
Format
Both versions of the show were very similar, including being hosted by Marco Antonio Regil, but the 2010 run had increased price points, new music, and new scenery. The 1997 version borrowed elements from the American show, including the set and game styles, and a logo with a light border in its intro. It also used a salsa arrangement of the U.S. main theme. Elements borrowed from the British version included in-show sponsorship and a car in the Showcase Showdown.In March 2000, El Universal reported that more than MXN$130 million pesos had been up to that point. It was announced in August that the show would conclude in December after its 785th episode.
The 2010 version incorporated elements from the American, British, French and Italian versions, including using an intro similar to the French show. The show was sponsored by the supermarket chain Chedraui, and cars were supplied by General Motors. Unlike in the previous incarnation, the announcer introduced host Regil before the first four contestants were called on down.
One Bid
The four players in Contestants' Row compete in a One Bid qualifying game to determine which contestant will play the next pricing game. A prize usually worth MXN$2,500 or MXN$6,000 or less is shown and, beginning with the last player to be called down, each contestant gives a single bid for the item. The order of bidding moves from left to right. Contestants must bid in whole pesos and may not bid the same amount as any player bid previously for that item. The player whose bid is closest to the actual retail price of the prize without going over wins the prize and plays the next pricing game.Both versions awarded a bonus of MXN$1,000 for bidding the exact price of the item.
If all four contestants overbid, a buzzer sounds before the price is revealed. The host announces the lowest bid, the bids are erased and the bidding process is repeated in the same manner with the contestants instructed to bid lower than the lowest of the original bids.
Pricing games
A total of 48 or 43 pricing games were played in rotation. Fifteen new games were introduced, replacing several from the 1997 version.| Game | English equivalent | 1997 version | 2010 version | Notes | Refs |
| 3 Strikes | 3 Strikes | Rules in effect in 1997 on US version used with three strikes in the bag; the one-strike rule, adopted in 1998, was not used in this version | |||
| 4 Rounds | Punch-a-Bunch | ||||
| A la 1, A las 2, A las 3 | Easy as 1 2 3 | ||||
| A lo dado, dado | Dice Game | ||||
| Águila o Sol | Flip Flop | First number was given for free | |||
| Al Final del Arcoiris | Golden Road | ||||
| Cambalache | Switch? | ||||
| Cambiadero | Switcheroo | Played for a car, three 3-digit prizes, and one 2-digit prize | |||
| Cero A La Derecha | Grand Game | ||||
| Cero de La Fortuna | Grand Game | Seven items, of which five are below the given target price for a top prize of MXN$100,000 | |||
| Cinco Precios en Busca de un Premio | Five Price Tags | Never played for a car | |||
| Con Melón o con Sandía | Double Prices | The top price represents "Melón" whereas bottom price represents "Sandía" . The rules are to say "Melón" or "Sandía" by both the contestant and audience to guess which price. | |||
| Contra Reloj | Race Game | ||||
| Contrapeso | Balance Game | ||||
| ¿Cuánto Fue? | Check-Out | ||||
| Cubreprecios | Cover Up | ||||
| Cuestión Centavos | Penny Ante | ||||
| Dale Al Centro | Bullseye | ||||
| Dame Carta | Card Game | ||||
| De Par en Par | Money Game | ||||
| Dígito Aventura | Any Number | ||||
| ¿Dόnde Quedό La Bolita? | Shell Game | Played with groceries instead of small prizes in the 2010 version | |||
| Échatelo A la Bolsa | It's in the Bag | ||||
| El Apretón | Squeeze Play | ||||
| El Cofre del Tesoro | Fortune Hunter | ||||
| El Derroche | Hi Lo | ||||
| El Gato Encerrado | Secret "X" | ||||
| El Misterio de los Números Perdidos | - | Not based in any US game; the contestant is shown a partially filled-in price and two "lost numbers." The contestant must place the "lost numbers" in the correct position to win the prize. | |||
| El Panal | Spelling Bee | Played with groceries in earlier episodes of the 2010 version | |||
| El Revoltijo | 2 for the Price of 1 | Played for a four-digit small prize with the first digit already given; likewise, the contestant still can give a choice of the other three for free as well | |||
| El Tiempo Es Oro | Clock Game | 45 seconds played | |||
| En la Zona Ganadora | Range Game | ||||
| Engarroteseme Ahí | Freeze Frame | ||||
| Entre Azúl y Buenas Noches | Magic # | ||||
| Escoge Un Par | Pick-a-Pair | ||||
| ¡Está Carísimo! | That's Too Much! | ||||
| Hoyo En Uno o Dos | Hole in One or Two | ||||
| Juego de Poker | Poker Game | ||||
| La Caja Fuerte | Safe Crackers | ||||
| La Ganga | Barker's Bargain Bar/Bargain Game | ||||
| La Línea de la Fortuna | Line 'em Up | ||||
| La Llave Maestra | Master Key | Played with grocery items in the 2010 version | |||
| La Montaña Siniestra | Cliff Hangers | Played with grocery items instead of small prizes | |||
| La Morralla | Pocket ¢hange | ||||
| La Movida | Make Your Move | ||||
| Las Marcas de Marco | Barker's Markers | ||||
| Límite de Crédito | Credit Card | Game was removed from U.S. rotation at the time | |||
| Los Cazadores del Precio Perdido | Pathfinder | ||||
| Número A La Casa | Pick-A-Number | ||||
| Para Un Lado O Para El Otro | Side by Side | ||||
| Pasa El Peso | Pass the Buck | ||||
| Paso A Pasito | Step Up | ||||
| Plinko | Plinko | In the 1997 version, it was played with grocery items; in the 2010 version, it was played for a MXN$100,000 cash prize, and played with grocery items | |||
| Rodar y Rodar | Let 'em Roll | ||||
| Siete de La Suerte | Lucky $even | Played with MX$13 in the 2010 version | |||
| Tanque Lleno | Gas Money | 2008-09 rules used in that price of car had to be picked first, then the contestant had to discard the four wrong prices | |||
| Te Doy Diez | Ten Chances | Used wipes-off boards like in the UK version | |||
| Tentación | Temptation | ||||
| Toma O De | Give or Keep | ||||
| Trece de La Suerte | Lucky $even | Siete de La Suerte for cars with 6-digit prices | |||
| Uno Arriba o Uno Abajo | One Away | ||||
| Vamos a Gastar | Shopping Spree | ||||
| Vamos A Mitas | 1/2 Off | ||||
| Vienes o Te Vas | Coming or Going |
La Ruleta (Showcase Showdown)
La Ruleta was played the same way as the Showcase Showdown on the American version and had the same wheel patterns. The bonus for MXN$1 was worth MXN$1,000. The highest number won the showdown; in the event of a tie, the contestants got one spin each, with the highest number winning the showdown.In the bonus spin in both versions, if the wheel stopped on MXN$0.05, the contestant won a bonus prize of MXN$5,000; if it stopped on MXN$0.15, the player won a bonus prize of MXN$15,000; and if it stopped on MXN$1, a new car was won. The higher number without exceeding MXN$1 went on to El Gran Paquete ; in the event of a tie, the tied players advanced to a one-spin spin-off. The highest number won the place in the Showcase. If multiple players spun the peso, the bonus spin simultaneously acted as a spin-off; only the spin-off score counted, not the bonus prizes. The highest number again won the place in El Gran Paquete. However, if the bonus spin also ended in a tie, there was another spin-off, but no more money could be won.
Regardless of whether the player was over or under MXN$1, a two-note buzzer sounded if they lost the showdown.
El Gran Paquette (The Showcase)
In the 1997 version, El Gran Paquette followed the same rules as the Showcase when the show aired in 1997, with a 100 peso rule for both showcases. The US version's rule changed in 1998 to US$250, but the rule stayed at MXN$100. The closest bid without going over won the showcase, and won both if their bid came within 100 pesos of the actual price of the Showcase. If there was a double overbid, neither won their showcase. The show had only two double showcase winners in its original run; the first winner came within MXN$83 of the actual retail price, while the second came within MNX$36.El Gran Paquete in the 2010 version was played in a one-player format similar to European versions and the 1994 syndicated version of the show, with the price ranges between MXN$5,000 and MXN$30,000, and whatever the contestant stopped was the range the contestant had to come from the actual retail price of the Showcase without going over to win it. The closest win was MXN$16 from the actual retail price.