Asian Contents & Film Market

The Asian Contents & Film Market is an entertainment trade show that runs alongside the Busan International Film Festival. It brings together creators, investors, and buyers large from across Asia, but also from other regions of the world. It is comparable to the Marché du Film in the Cannes Film Festival, with a focus on Asia.
It was previously known as the Asian Film Market, and is currently headed by Ellen Y.D. Kim.

Format

The festival generally pulls together around 2,700 industry professionals for combination of sales market, exhibition booths, panels and networking session. Among the standard components of the market are:

Busan Story Market, a market showcasing original IP from Asian publishers
the Asian Project Market
Asian Cinema Fund, a funding initiative
the Producer Hub, a networking program
Platform Busan, panels for emerging film makers

Starting with the 2025 edition ACFM added

Doc Square, a program for documentary industry
InnoAsia, a track exploring the role of AI and other technologies in content creation
"The A" an industry report and summit about entertainment trends in Asia.

History

The market was first announced at a launch party during the Berlinale in February 2006, which the first market taking place eight months later in the Grand Hotel in Busan. The first market hosted 554 companies from 35 countries and 1,160 registered participants. The second iteration took place at the Grand Hotel before moving to Seacloud Hotel by Haeundae Beach for three years. As of 2011, it moved to the Busan Exhibition and Convention Center.