Artificial intelligence optimization

Artificial intelligence optimization or AI optimization is a discipline concerned with improving the structure, clarity, and retrievability of digital content for large language models and other AI systems. AIO is also known as Answer Engine Optimization, which targets AI-powered systems like ChatGPT, Perplexity and Google's AI Overviews that provide direct responses to user queries. AI Optimization builds on these insights by introducing formalized metrics and structures—such as the Trust Integrity Score —to improve how content is embedded, retrieved, and interpreted by LLMs.