Arden Fair
Arden Fair is a two-level regional shopping mall located on Arden Way in Sacramento, California, in the United States. It encompasses of retail space occupied by over 150 tenants. The mall is anchored by Macy's and JCPenney; its former anchor tenants Sears and Nordstrom closed during the early 2020s, and their spaces have been repurposed for new stores, including Restoration Hardware and Dick’s House of Sport.
Arden Fair was developed as an open-air complex by the firm Kassis Investment, with Sears opening in 1957 as the mall's first store. After its conversion into a single-story indoor mall, a second level was added during a major renovation conducted by the Homart Development Company in 1990. The property was purchased by the Sacramento-based Friedman family, who currently owns the mall under Fulcrum Property. Adjacent to the mall is the Market Square at Arden Fair, a shopping center renovated by the Friedmans from the former Food Circus property.
Arden Fair is credited with introducing major national retailers to the Sacramento area, including the first Nordstrom, Barnes & Noble, and Virgin Megastores in the region. By 2000, the mall was the largest single source of sales tax revenue for the City of Sacramento.
History
Development
In March 1954, the development firm Heraty and Gannon purchased of land for $850,000 to build Swanston Estates. The planned community was to be located on Ethan Way and Arden Way across from California Exposition, the site of the California State Fair. Plans for the property included a "mile long shopping area" on along the North Sacramento Freeway and the Elvas Freeway, which opened in 1955.After six years of planning a location in the Sacramento area, Sears Roebuck & Company announced a new store on the Swanston Estates property in December 1954. Located on, the Sacramento location was the largest retail property operated by the company at the time. Opened in 1957, the $3.5 million single-story structure covered and was built of reinforced concrete and brick, with the facing scored into panels and finished in mica. A partial second story was constructed on the southwest section, occupied by the employee cafeteria and recreational rooms.
The Sears property was the first development in what would eventually become the current shopping complex. In 1956, Heraty and Gannon negotiated a 55-year lease with Frank Kassis, general manager of the Sacramento Stop-N-Shop grocery store chain, for a new shopping center development named Arden Fair. Kassis Investment—run by the brothers Frank, Lewis, Walter, and Edward Kassis—constructed the open-air complex on directly east of Sears. Completed in 1959, over 36 specialty shops were housed in a, long building designed by the architectural firm Dreyfuss and Blackford. Expansion continued in 1961, when Broadway-Hale Stores opened the third Hale's department store in the Sacramento area on of land purchased from Heraty and Gannon. Located on the mall's east side, the two-story department store was converted to Weinstock's in 1967. After a legal battle with the City of North Sacramento over annexation rights for the mall grounds, the City of Sacramento formally annexed Arden Fair in 1962.
That year, the Kassis brothers announced the construction of a new development in the shopping complex, east of Hale's. By 1964, a new building was leased to more than 29 stores, including one of the first General Electric Service Centers in California and a new Stop-N-Shop location. In 1965, the Kassis brothers opened the Arden Fair Food Circus, a, cafeteria-style dining complex that could seat over 600 customers. Operating in the adjacent structure, the space was leased to 16 different food stands that served a variety of cuisines, as well as a florist and gift shop. Seen as an early precursor to the shopping mall food court, Food Circus operated in the adjacent structure until 1987, when the Kassis brothers retired.
Remodels
In 1968, the New York City-based Kavanau Real Estate Trust purchased the mall from the Kassis brothers and the land from Heraty and Gannon for a combined $6.05 million. With a grand reopening in May 1971, the space between Weinstock's and Sears was converted into an indoor, heated and air-conditioned mall, and of retail space was added.The mall was sold again in 1975 to two Sacramento locals: Dennis Marks, a pediatrician, and Morton Friedman, a developer, lawyer, and philanthropist who also purchased the Sacramento Town & Country Village shopping center. Friedman's family continues to own Arden Fair under Fulcrum Property, led by his son Mark Friedman. Friedman and Marks conducted several remodels of the mall, which received a major facelift in 1984, designed by architectural firm Dean Unger and associates. Projects in the 1984 renovation included the construction of a new entrance, interior landscaping, and refacing storefronts with entrances on Arden Way.
In the mid-1980s, the specialty retailer Nordstrom was looking to open a location in the Sacramento area. After one of several remodels of Arden Fair, Morton Friedman invited Jim Nordstrom on a tour of the mall. Offered a prominent location, Nordstrom responded that Friedman would have to "tear the whole damn thing down" first before a Nordstrom would open in the mall. Nordstrom later elaborated to The Sacramento Bee that the mall was "a great location, but it need a lot of updating". Agreeing to a tentative arrangement with Nordstrom, Friedman and Marks decided to conduct a major remodeling project to update the mall, persuading the department store to choose Arden Fair over other shopping malls in the region.
With renovation plans moving forward, the Homart Development Company purchased half-ownership of the mall in 1987, acting as its managing partner. The following year, Homart initiated a three-phase, more than $100 million remodel of the mall, expanding it to just over and adding a second level with a food court. Nordstrom opened in the second phase, marking its first store in the Sacramento area. A three-story department store, it opened adjacent to a new parking garage and mall "Center Court". Other projects included a remodel of Weinstock's and the demolition of the original Sears building. Sears relocated to a new building west of the mall and physically connected to the mall in the final phase, completed in spring of 1990.
The mall received its fourth anchor tenant in 1994, when JCPenney relocated from Country Club Plaza to Arden Fair. Originally planning to open in late 1991, the move was delayed by the city due to traffic concerns in the surrounding area, as initial reports projected 5,000 additional cars a day on already-congested roadways. With the opening of JCPenney, Arden Fair now encompassed over of retail space, surpassing Sunrise Mall in Citrus Heights as the largest mall in the Sacramento area. JCPenney replaced a six-screen United Artists movie theater in Arden Fair, which had opened in 1982 after an expansion of a theater originally built in 1969. Once the JCPenney relocation was confirmed, United Artists reopened in Market Square in November 1992.
As part of Federated Department Stores' acquisition of Broadway Stores, Weinstock's was converted into Macy's in 1996. Following a year-long remodel, the anchor store opened a third shopping level in the basement, which had previously been used as office space.
By 2000, Arden Fair was the City of Sacramento's largest single source of sales tax revenue, contributing 8.8% of total revenue that year and generating double the sales per square foot of Sacramento's Downtown Plaza. In the three months following the opening of rival mall Galleria at Roseville in 2000, Arden Fair's revenue growth slowed to 1%, compared to 20% growth during the same period in 1999. In response, the City of Sacramento entered a public-private partnership with the mall's owners, approving a $1.8 million project to improve Arden Fair's road access on Arden Way. The mall also renovated its bathrooms, food court, and signage, and added several carpeted seating areas.
In early 2004, KCRA-TV, the NBC affiliate in Sacramento, opened "The KCRA 3 Experience", a secondary studio on the second floor of the mall that allowed shoppers to observe the live newscast production. Over the years, KCRA broadcast the news from the mall studio on weekdays at noon. The studio was discontinued and closed in late 2008.
Anchor changes
Although Arden Fair was a leading taxpayer up to 2005, its contribution to the city's sales tax income has since declined. According to the City of Sacramento, sales tax revenue from the mall decreased from $5.1 million in 2006 to $4.5 million in 2015. During the same period, the sales tax revenue from the Westfield Galleria at Roseville increased by nearly $1 million. In addition to competition with the Galleria, the decline was attributed to the migration of the region's population to the suburbs and the popularity of the new lifestyle centers developed near them, including Palladio at Broadstone in Folsom and Fountains in Roseville.The effects of the COVID-19 pandemic on the brick and mortar retail industry resulted in the closure of two of Arden Fair's anchor stores. In May 2020, Nordstrom announced plans to shutter the Arden Fair location, retaining their store in Westfield Galleria at Roseville. In January 2021, Sears announced it would close as part of the transition away from its traditional store format. The mall's owner, Fulcrum Property, purchased the vacant Nordstrom building in 2021 and the Sears building in 2023, together nearly a third of the mall's gross leasable area. With the new property, Fulcrum intends to introduce a variety of modern national retailers.
In an effort to reinvigorate the mall in response to the changes in the retail industry, Fulcrum relocated several tenants within Arden Fair in 2024 to make space for additional development. The retailers Uniqlo and H&M opened their first Sacramento locations at Arden Fair in September 2024. One of the spaces replaced by H&M was Lane Bryant, which had operated in the same location since its opening in the 1960s. In 2025, Dick's Sporting Goods and Restoration Hardware announced plans to open locations in Arden Fair, occupying the vacant anchor spaces. Restoration Hardware Outlet opened on the lower level of the former Nordstrom anchor in December 2025, occupying. Dick's House of Sport is one of three planned concept stores in California slated to open in late 2026 in the former Sears building.
According to Fulcrum in 2024, the mall receives 9 million shoppers per year, an increasing trend that is similar to pre-COVID statistics.