Archer (typeface)


Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.

Structure

The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi. Ball terminals were added to the upper terminals on letters such as C and G to increase its charm. Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs.

Uses

The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.